Director of Sales & Marketing

AccorHotels Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel in Dubai is seeking a Director of Sales & Marketing to enhance market presence and drive growth. The ideal candidate will have 5-6 years of experience in a luxury hotel environment, focused on crafting and executing strategic marketing initiatives. Responsibilities include leading the Sales & Marketing team, managing budgets, and representing the hotel at industry events. Strong leadership, negotiation skills, and a passion for luxury are essential for success in this role.

Qualifications

• 5 to 6 years of experience in a similar role in a luxury hotel.
• Significant experience in Sales and Marketing within luxury hotels in the UAE.
• Demonstrated ability to source and convert key business opportunities.
• Strategic thinker, proactive and focused on achieving results.
• Strong knowledge of marketing streams, digital and social media.
• Ability to lead a multi-skilled team effectively.
• Passionate about luxury and knowledgeable about the market segment.

Responsibilities

• Craft and execute Sales & Marketing strategies for the hotel.
• Lead, mentor, and empower the Sales & Marketing team.
• Set and manage budgets for Sales and Marketing departments.
• Monitor market trends and adapt strategies to maximize performance.
• Prepare insightful reports and track KPIs for the Executive Team.
• Represent the hotel at industry events and build brand connections.
• Lead client meetings and promotional initiatives to attract new business.

Skills

Sales strategies

Marketing expertise

Leadership

Customer relationship management

Problem-solving

Education

Bachelor’s degree in Business or related field

Tools

Hotel management systems

Job description

Company Description

Discover the warm French-Polynesian welcome of our luxury 5 star beach resort situated on the East Crescent of the world famous Palm Jumeirah, offering a rejuvenating escape inspired by the rich culture of the South Pacific.

Nestled amongst lush greenery on the idyllic shores of the Arabian Gulf, Sofitel Dubai The Palm offers a tropical and relaxing sanctuary, only a short distance away from the vibrant, buzzing metropolis of Dubai.

With magnifique touches of French elegance interlaced throughout the hotel, we invite you to ‘Live the French way’ and indulge in excellence.

Job Description

The Director of Sales & Marketing thrives on shaping strategy, driving growth, and enhancing every touchpoint of the hotel’s market presence.

This opportunity is made for a leader with poise and ambition. A strategist, a mentor, a storyteller. Someone who partners seamlessly with the General Manager, inspires their team with clarity and confidence, and sees opportunities where others see challenges. A leader who can balance the art and science of luxury hospitality: the analytical mind for revenue performance, the creative instinct for brand expression, and the foresight to turn market trends into tangible results.

• Craft and execute Sales & Marketing strategies across domestic and international markets, positioning the hotel as the destination of choice for luxury travellers.
• Lead, mentor, and empower the Sales & Marketing team, fostering a culture of excellence, collaboration, and measurable results.
• Set, manage, and deliver on budgets for Sales, Marketing, and Conference & Events Sales departments while driving commercial performance.
• Monitor market trends, competitor insights, and economic conditions, adapting strategies to maximise occupancy, RevPAR, and market share.
• Prepare insightful reports, track KPIs, forecast Meetings & Events revenue, and provide actionable guidance to the Executive Team and General Manager.
• Represent the hotel at industry events, trade shows, and networking functions, building the brand and generating meaningful connections.
• Lead client meetings, sales trips, and promotional initiatives that raise visibility and attract new business.

Qualifications

• 5 to 6 years of experience in a similar role in a luxury hotel
• Significant experience in Sales and Marketing within luxury hotels in the UAE
• Demonstrated ability to source and convert key business opportunities
• Bachelor’s degree in Business or a related field
• Strategic thinker, pro-active and focused on achieving results
• Strong knowledge of marketing streams, digital and social media
• Ability to lead, supervise and coordinate a multi-skilled team
• Passionate for luxury and knowledgeable about opportunities in the segment
• Proficiency in hotel management systems and software
• Well-refined sales techniques, customer relationship management, communication and negotiation skills
• Ability to build and maintain relationships with clients and internal stakeholders
• Problem-solving skills and adaptability in a fast-paced environment.