Director of Sales & Marketing

SOFITEL; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel chain in Dubai seeks a dynamic Director of Sales & Marketing to drive growth and strategy. This role requires 5-6 years of experience in a similar position within luxury hotels in the UAE. The ideal candidate will possess a bachelor's degree in business, have strong leadership qualities, and a deep understanding of marketing strategies in the hospitality industry. You will be responsible for crafting effective sales and marketing strategies, leading a team to achieve measurable results, and adapting to market trends.

Qualifications

• 5 to 6 years of experience in a similar role in a luxury hotel.
• Significant experience in Sales and Marketing within luxury hotels in the UAE.
• Demonstrated ability to source and convert key business opportunities.
• Strong knowledge of marketing streams, digital and social media.
• Well-refined sales techniques, customer relationship management, communication and negotiation skills.

Responsibilities

• Craft and execute Sales & Marketing strategies across markets.
• Lead, mentor, and empower the Sales & Marketing team.
• Manage and deliver on budgets for various departments.
• Monitor market trends and adapt strategies accordingly.
• Prepare reports, track KPIs, and forecast revenue.

Skills

Sales and Marketing in luxury hotels

Client relationship management

Marketing strategies

Team leadership

Problem-solving

Education

Bachelor’s degree in Business or related field

Tools

Hotel management systems

Job description

Job Description

The Director of Sales & Marketing thrives on shaping strategy, driving growth, and enhancing every touchpoint of the hotel’s market presence.

This opportunity is made for a leader with poise and ambition. A strategist, a mentor, a storyteller. Someone who partners seamlessly with the General Manager, inspires their team with clarity and confidence, and sees opportunities where others see challenges. A leader who can balance the art and science of luxury hospitality : the analytical mind for revenue performance, the creative instinct for brand expression, and the foresight to turn market trends into tangible results.

• Craft and execute Sales & Marketing strategies across domestic and international markets, positioning the hotel as the destination of choice for luxury travellers.


• Lead, mentor, and empower the Sales & Marketing team, fostering a culture of excellence, collaboration, and measurable results.


• Set, manage, and deliver on budgets for Sales, Marketing, and Conference & Events Sales departments while driving commercial performance.


• Monitor market trends, competitor insights, and economic conditions, adapting strategies to maximise occupancy, RevPAR, and market share.


• Prepare insightful reports, track KPIs, forecast Meetings & Events revenue, and provide actionable guidance to the Executive Team and General Manager.


• Represent the hotel at industry events, trade shows, and networking functions, building the brand and generating meaningful connections.


• Lead client meetings, sales trips, and promotional initiatives that raise visibility and attract new business.

Qualifications

• 5 to 6 years of experience in a similar role in a luxury hotel


• Significant experience in Sales and Marketing within luxury hotels in the UAE


• Demonstrated ability to source and convert key business opportunities


• Bachelor’s degree in Business or a related field


• Strategic thinker, pro-active and focused on achieving results


• Strong knowledge of marketing streams, digital and social media


• Ability to lead, supervise and coordinate a multi-skilled team


• Passionate for luxury and knowledgeable about opportunities in the segment


• Proficiency in hotel management systems and software


• Well-refined sales techniques, customer relationship management, communication and negotiation skills


• Ability to build and maintain relationships with clients and internal stakeholders


• Problem-solving skills and adaptability in a fast-paced environment.