Director of Sales Corporate and Groups

The First Group; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading hospitality management company in the UAE seeks a Sales Manager to oversee group segment operations and achieve sales targets through effective strategies. The ideal candidate will drive the sales process, manage a sales team, and develop client-focused solutions. Responsibilities include monitoring market conditions, implementing annual sales plans, and collaborating with senior management to enhance sales initiatives. A strong track record in sales management and excellent communication skills are essential. This role offers the opportunity to contribute to a prestigious hospitality project.

Qualifications

• Excellent written and verbal communications skills.
• Organizational skills and time management.
• Proven ability to drive the sales process from start to finish.

Responsibilities

• Manage Group segment sales operations.
• Design plans to meet sales targets.
• Monitor market conditions for opportunities.
• Develop group team through leadership.

Skills

Excellent written and verbal communications skills

Organizational skills

Proven ability to drive the sales process

Excellent listening, negotiation and presentation skills

Knowledge of client-focused solutions

Understanding product positioning

Ability to work under pressure

Proven track record of managing a sales team

Job description

Overview

Be part of an iconic hospitality landmark

Ciel Dubai Marina, part of IHG Hotels & Resorts’ prestigious Vignette Collection, is set to redefine luxury as the world’s tallest hotel. The First Group’s flagship development featuring 1,004 elegantly designed guestrooms, 8 stunning dining destinations, 3 outdoor swimming pools, breathtaking floor‑to‑ceiling panoramic views, and an array of world‑class amenities, Ciel offers an unparalleled hospitality experience.

Designed by award‑winning architectural firm NORR Group, Ciel has already garnered prestigious industry accolades, including the 2019 International Property Awards for Best International Hotel Architecture and Best Hotel Architecture Arabia. This international recognition establishes Ciel as a landmark development and a symbol of innovation in the hospitality industry.

About The First Group Hospitality

The First Group Hospitality is a leading hospitality management company pioneering a new era of excellence. With a rapidly expanding portfolio of award‑winning upscale hotels, signature restaurants, and distinctive leisure destinations, we are committed to creating unforgettable experiences at every touchpoint.

Our team of seasoned professionals brings decades of experience from renowned hotel brands, combined with a deep understanding of the Dubai and GCC markets. With a comprehensive infrastructure spanning all key areas of hotel management, we offer tailored solutions to maximise efficiency, drive revenue growth, and enhance guest satisfaction.

At The First Group Hospitality, we are dedicated to building long‑term partnerships with our clients. By leveraging our global insights, regional expertise, and strong operational foundation, we ensure that every aspect of your hotel is managed with precision and care. Our goal is to optimise performance, boost profitability, and deliver sustainable growth for your property.

Job Description

• Ability to manage and oversee the Group segment sales operations.
• Main duties include : designing plans to meet sales targets, developing and cultivating relationships with clients and evaluating costs to determine their products’ pricing when selling to customers.
• Create, plan, implement and monitor execution of the annual sales plan and the strategies, tactics, and resources necessary to achieve the overall organizational business objectives.
• Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks to form tactical strategies.
• Research, analyse and monitor various marketing, financial and demographic factors so business opportunities may be captured / optimized, and the effects of competitive activity may be minimized.
• Enable Clusters sales team with effective selling tools and initiatives that generate qualified leads.
• Work closely with the Senior Management Team to identify and drive focused activities on elements of the business that require additional support.
• Develop the group team through leadership and by example to include sales development; participate in the hiring of team members, and their future success.
• Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels’ annual Budgets.
• Contribute to relevant management meetings to develop and implement sales and marketing initiatives.
• Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests.
• Execute initiatives as outlined; swiftly implement strategies / tactics to offset changes in markets, economy or driven by the competitive set. Organize and / or attend scheduled group and related meetings.
• Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely and complete information. Compile and / or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Lead Management System, and Booking Reports.
• Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.

Desired Skill & Expertise

• Excellent written and verbal communications skills.
• Organizational skills and time management.
• Proven ability to drive the sales process from start to finish.
• Excellent listening, negotiation and presentation skills.
• Knowledge of how to develop client-focused, differentiated and achievable solutions.
• Understanding of how to position products against competitors.
• Work under pressure.
• Proven track record of managing a sales team.