Digital Marketing Specialist - Freelance

beBeeMetaAds; Remote; AED 120,000 - 200,000; Part time

Job summary

A digital marketing company located in Dubai is seeking a Meta Ads Specialist to develop and optimize ad campaigns. The ideal candidate should possess advanced knowledge of Meta Ads Manager and a proven track record in campaign performance. Responsibilities include executing strategies, monitoring results, and communicating insights to stakeholders. This is a remote role requiring strong analytical skills and experience with data interpretation. The position offers $6 per hour without additional benefits.

Qualifications

• Proven experience in building and optimizing Meta Ads campaigns.
• Advanced knowledge of Meta Ads Manager and relevant tools.
• Ability to analyze data and recommend improvements.

Responsibilities

• Develop and execute comprehensive Meta ad strategies.
• Build and optimize Meta ad campaigns from scratch.
• Monitor performance and prepare data-driven reports.

Skills

Advanced proficiency in Meta Ads Manager

Hands-on experience with Meta Ads campaigns

Strong analytical skills using GA4 and Excel

Ability to communicate with non-technical stakeholders

Job description

Meta Ads Specialist Role

We are seeking an experienced Meta Ads specialist to join our team. As a key member of our marketing team, you will be responsible for creating and optimizing Meta ads campaigns from scratch.

Key Responsibilities

• Develop and execute comprehensive Meta ad strategies aligned with business objectives.
• Build and optimize Meta ad campaigns to drive measurable outcomes.
• Collaborate with stakeholders to ensure alignment on campaign goals and objectives.

Required Skills

• Advanced proficiency in Meta Ads Manager, Events Manager (Pixel/CAPI), audience targeting, and conversion tracking.
• Hands‑on experience building and optimizing Meta Ads campaigns from scratch with a proven track record improving ROAS, reducing CPA, or increasing lead quality.
• Strong analytical and reporting skills using GA4 and Excel/Sheets; able to explain results to non‑technical stakeholders.

Work Setup

Remote position. Must have a reliable internet connection and a quiet workspace.

Working Hours

40 hours per week. Monday to Friday 9:00 AM‑5:00 PM Eastern Time.

Compensation

$6 per hour. No benefits package included.

Fit Criteria

You thrive with high‑level direction and minimal supervision, and you enjoy owning strategy through execution. You're outcome-focused, experiment‑driven, and comfortable making decisions from imperfect data. You communicate clearly with non‑technical stakeholders and can turn insights into next steps. You care about craftsmanship in creative, disciplined budget management, and continuous improvement.

The Ideal Candidate

• Has hands‑on experience building and optimizing Meta Ads campaigns from scratch.
• Is familiar with advanced features of Meta Ads Manager, such as events manager and pixel setup.
• Can analyze data and create actionable recommendations to improve campaign performance.

Why This Role Exists

This role exists to leverage the capabilities of Meta Ads to drive real business outcomes. We are looking for a specialist who can translate business objectives into effective Meta ad strategies, build and optimize campaigns to achieve those objectives, and provide actionable insights to stakeholders.

Skills, Knowledge and Expertise

• Proven experience in building and optimizing Meta Ads campaigns.
• Advanced knowledge of Meta Ads Manager and other relevant tools.
• Excellent analytical and problem‑solving skills.
• Ability to communicate complex technical concepts to non‑technical stakeholders.

How You'll Make an Impact

Strategy and Roadmap

Develop comprehensive Meta ad strategies aligned with business objectives. Conduct audience research, competitor analysis, and intent/keyword exploration relevant to Meta targeting.

Campaign Build and Execution

Build and optimize Meta ad campaigns from scratch. Configure targeting, placements, and bidding strategies aligned with objectives. Launch, QA, and iterate quickly based on performance signals.

Creative and Experimentation

Develop briefs and build/test ad creatives and copy. Run structured A/B tests on hooks, formats, offers, and audiences. Partner with stakeholders to refresh creative based on insights.

Optimization and Reporting

Monitor performance daily in Meta Ads Manager and GA4. Identify trends and opportunities. Optimize budgets, bids, audiences, and creatives. Prepare clear, data‑driven reports and present results in plain language with actionable recommendations.

Budget and Stakeholder Management

Manage budgets efficiently to maximize ROI and maintain spend limits. Communicate proactively on pacing, learnings, risks, and next steps. Present insights to non‑technical stakeholders and align on priorities.

Keywords

Meta Ads Specialist