Digital Marketing Executive

NOVOTEL; Sharjah; On-site; AED 200,000 - 300,000; Full time

Job summary

A global hospitality brand in Sharjah seeks a Digital Marketing Specialist to enhance online presence and customer engagement. The role requires a bachelor's degree in marketing and over 3 years of relevant experience. Key responsibilities include optimizing website performance, managing social media campaigns, and leveraging analytics tools to improve marketing strategies. Join an innovative team committed to personal growth and excellence in hospitality.

Benefits

Growth and development opportunities

Flexible work culture

Dynamic team environment

Qualifications

• 3+ years of experience in digital marketing or content marketing.
• Proficient in marketing automation tools and web analytics tools.
• Strong knowledge of SEO, SEM, PPC, Google Ads, and email marketing.

Responsibilities

• Assist in formulating strategies for digital customer connections.
• Collaborate with departments to create effective marketing campaigns.
• Optimize website performance and monitor social media presence.

Skills

Digital marketing

SEO

Content marketing

Graphic design

Web analytics

Communication skills

Education

Bachelor’s degree in marketing, communication, or related fields

Tools

Google Analytics

HubSpot

Ahrefs

Yoast

Job description

Job Description

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Collaborate with other departments i.e Rooms, Sales & F&B in creating effective marketing campaigns.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Plan and monitor the ongoing Novotel Sharjah presence on social media (LinkedIn, Facebook, Google etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase Novotel Sharjah and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and make data-driven recommendations
• Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

• A bachelor’s degree in marketing, communication, or related fields.
• 3+ years of experience in digital marketing or content marketing.
• Experience with graphic design and content production.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skill.

Additional Information

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS