Digital Marketing Analyst

Experts Plus Recruitment Services; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A recruitment services company is looking for a Digital Marketing Specialist in the United Arab Emirates. Responsibilities include managing email marketing campaigns, analyzing campaign data, and performing SEO audits. The ideal candidate should hold a degree in business or marketing and have a minimum of 2 years of relevant experience, particularly in the UAE/GCC region. Fluency in English and experience with tools like Oracle Eloqua are essential.

Qualifications

• Minimum of 2 years of experience in digital marketing.
• Experience with campaign management and ROI analysis.
• Knowledge of email marketing platforms.

Responsibilities

• Manage email and digital marketing platforms.
• Create and analyze data for marketing campaigns.
• Perform SEO audits and provide actionable insights.

Skills

Email Marketing

Data analysis

Fluency in English

SEO

Oracle Eloqua

Education

Degree in business or marketing management

Tools

Google Analytics

Facebook Business Manager

Google Ads

Job description

Job Purpose

Duties for the Digital Marketing will include campaign management, setting up conversion pixels to track campaign ROI.

Duties and Responsibilities

• Administration of Email Marketing (experience in oracle Eloqua), SMS & digital marketing platforms (Facebook business manager, Google Ads & other Google Tools)
• Execute email marketing campaigns, nurturing campaigns, web form creation processing & landing page creation.
• Data management and segmentation for all digital marketing campaigns.
• Collating and analyzing data from all Digital Marketing Channels to track ROI.
• Providing actionable insight into marketing teams.
• Set-up marketing channel tracking using Google Analytics/ Google Tag Manager.
• Perform website audits and SEO.
• Coordinate with media agencies to monitor ongoing digital/ social advertisements.
• Providing campaign best practice support, guidance and training to Marketing.

Qualifications

• Qualification in business, and/or marketing management degree or related disciplines, with a minimum of 2 years’ experience.
• At least 2 years’ relevant experience in an agency or in-house UAE/GCC experience preferred.
• Fluency in both spoken and written English.
• Good level of competency Oracle Eloqua.