Digital Marketing

Theme Blog Studio; Dubai; On-site; AED 89,000 - 179,000; Full time

Job summary

izi. TRAVEL – The Storytelling Platform is seeking a Digital Marketing (Freelance) role based in Dubai to plan and execute campaigns in travel and culture.

You will manage social channels, create content, and optimize campaigns to drive engagement and leads, collaborating with partners to showcase audio guides and city experiences. This full-time hybrid position offers flexible work arrangements and a chance to influence regional visibility for the storytelling platform in museums, cities, and

Qualifications

• Strong experience in social media and online marketing for travel, tourism, or cultural sectors.
• Ability to plan, create, schedule and optimize content across channels.
• Data-driven approach using web analytics to improve campaigns.
• Excellent written and verbal English; regional languages are a plus.

Responsibilities

• Plan and execute digital marketing campaigns to promote izi. TRAVEL.
• Manage social media channels and content scheduling.
• Collaborate with internal teams and partners to highlight experiences.
• Track performance with analytics and prepare reports.
• Refine online marketing strategies for key markets and regions.

Skills

Social Media Marketing

Digital Marketing

Web Analytics

Content Creation

English Communication

Campaign Optimization

SaaS Apps Marketing

Education

Marketing/Communications/Tourism Management degree or similar

Tools

Google Analytics

Social media management tools

Job description

Company Description izi. TRAVEL – The Storytelling Platform – is an open, global platform that provides free, mobile audio guide technology to museums, heritage institutions, and other content creators. The company builds digital tools that help cultural organizations connect traditional storytelling with modern, interactive media, focusing on audio guides that enrich learning for visitors and travelers. Using izi. TRAVEL’s web-based story management system, partners can easily create, upload, and manage audio stories connected to locations, supplemented with photos, videos, and quizzes. Visitors access and share these guides through the free izi. TRAVEL app on their smartphones, making cultural exploration more engaging and accessible. The platform welcomes new partners worldwide who want to create inspiring experiences for audiences in museums and cities.

Role Description The Digital Marketing (Freelance) – Travel & Tourism role is a full-time hybrid position based in Dubai, with flexibility for some work-from-home arrangements. This role focuses on planning and executing digital marketing campaigns that promote izi. TRAVEL’s storytelling platform to travel, tourism, and cultural sector partners and audiences. Daily tasks include managing social media channels, creating and scheduling content, optimizing campaigns for engagement and lead generation, and collaborating with internal teams and partners to highlight audio guides, museums, and city experiences. The role also involves tracking performance using web analytics tools, preparing reports and insights, and continuously refining online marketing strategies for key markets. The person in this position will engage with travel and tourism stakeholders, support partnership initiatives, and contribute to brand visibility in the region and beyond.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing, with experience running campaigns for travel, tourism, or cultural sectors.
• Proficiency in Digital Marketing strategies, including content planning, campaign execution, and optimization across multiple digital channels.
• Ability to use Web Analytics tools (e.g., Google Analytics or similar) to monitor performance, interpret data, and make data-driven recommendations.
• Excellent Communication skills, including clear written and verbal communication in English; additional languages related to the region are an advantage.
• Experience with content creation for digital platforms (social posts, blogs, newsletters, or ad copy) geared toward travelers and cultural audiences.
• Familiarity with marketing for mobile apps or Saa S platforms, especially in the travel and tourism ecosystem.
• Strong organizational and time-management abilities, with capacity to work independently in a freelance setup and coordinate with distributed teams.
• Relevant education or training in Marketing, Communications, Tourism Management, or a closely related field is preferred.
• Interest in culture, museums, storytelling, and educational technology, with a motivation to support inclusive and accessible visitor experiences.