Digital Analytics Lead: GA4, GTM & Data Insights

Sephora; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty retailer in Dubai is seeking a Digital Analytics Manager to oversee web analytics strategies and manage the Google Analytics and Tag Manager environment. The ideal candidate will have a strong background in data analysis, tag management, and digital marketing channels. Responsibilities include providing insights for optimization, managing tracking plans, and collaborating with teams on data-driven projects. Candidates should embody the company culture and have a minimum of 5 years of experience in the field.

Qualifications

• 5 years of experience in analyzing data using web analytics tools.
• Expertise in tag management systems.
• Strong knowledge of online marketing channels and channel attribution.

Responsibilities

• Manage Google Analytics and Tag Manager environment.
• Ensure data quality and accuracy.
• Provide insights based on web analytics data.

Skills

Data analysis techniques

Google Analytics (GA4)

Tag Manager

JavaScript

Excel

SQL

Data visualization

Online marketing channels

A/B testing methodologies

Heat mapping tools

Tools

Power BI

Looker Studio

Big Query

Job description

A leading beauty retailer in Dubai is seeking a Digital Analytics Manager to oversee web analytics strategies and manage the Google Analytics and Tag Manager environment. The ideal candidate will have a strong background in data analysis, tag management, and digital marketing channels. Responsibilities include providing insights for optimization, managing tracking plans, and collaborating with teams on data-driven projects. Candidates should embody the company culture and have a minimum of 5 years of experience in the field.