Digital Advertising Analyst Role

Loyal To Cumbria; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A dynamic digital marketing firm in Dubai is seeking a Digital Advertising Analyst to monitor and optimize digital advertising performance. The ideal candidate will have a degree in Marketing or related fields and 2–4 years of experience in digital advertising analysis. This position offers a competitive salary and remote flexibility, making it a great opportunity for data-driven individuals looking to grow their careers.

Benefits

Competitive salary

Remote flexibility

Opportunities for skill development

Qualifications

• 2–4 years of experience in digital advertising analysis.
• Strong proficiency with various advertising and analytics tools.
• Exceptional analytical and problem-solving abilities.

Responsibilities

• Track and analyze paid media campaign performance.
• Monitor key metrics to assess campaign effectiveness.
• Collaborate with teams to refine ad copy and targeting.

Skills

Analytical skills

Data analysis

Google Analytics

Google Ads

Meta Ads Manager

Data visualization tools

Excel

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

GA4

Google Ads

Looker Studio

Tableau

Google Tag Manager

Job description

We’re seeking a highly analytical and detail-oriented Digital Advertising Analyst to monitor, evaluate, and optimize our digital advertising performance. This role is perfect for someone who loves diving into data, uncovering insights, and translating metrics into actionable strategies that improve ROI across all paid media channels.

Key Responsibilities

• Track, analyze, and report on the performance of paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks.
• Monitor key metrics including CTR, CPA, ROAS, and conversion rates to assess campaign effectiveness.
• Identify trends, opportunities, and underperforming areas, and make data-backed recommendations for optimization.
• Collaborate with campaign managers and creative teams to test and refine ad copy, targeting, and landing pages.
• Build and maintain dashboards and automated reports using tools like Google Analytics, GA4, Looker Studio, or Tableau.
• Manage tracking implementation (pixels, UTM parameters, tags) to ensure accurate data collection.
• Conduct competitive analysis and benchmarking to guide budget allocation and campaign strategy.
• Stay current with changes in ad platform algorithms, analytics tools, and attribution models.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Economics, Data Science, or a related field.
• 2–4 years of experience in digital advertising analysis, performance marketing, or marketing analytics.
• Strong proficiency with Google Analytics, GA4, Google Ads, Meta Ads Manager, and data visualization tools (Looker Studio, Tableau, Power BI).
• Advanced Excel or Google Sheets skills, including pivot tables and complex formulas.
• Experience with tag management and tracking implementation (Google Tag Manager preferred).
• Exceptional analytical and problem-solving abilities with strong attention to detail.
• Ability to communicate complex data insights in clear, actionable terms.

Why Join Us

• Be a key player in data-driven marketing decisions.
• Collaborate with an innovative team passionate about performance and results.
• Competitive salary, remote flexibility, and opportunities for skill development and advancement.