Demand Generation Marketing Leader, META

Eaton Corporation; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

The Eaton Corporation in Dubai is seeking a Demand Generation Marketing Leader for the META region. You will lead regional marketing communications strategy, develop integrated campaigns across digital, events and PR, and collaborate with global Marcom Centers to drive growth in the Middle East, Türkiye and Africa.

Reporting to the META Field Marketing leadership, you will manage a cross‑functional team, ensure local relevance, language adaptation, and alignment with regional market requirements

Qualifications

• Bachelor’s degree from accredited institution.
• 10+ years in digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, ABM and sales enablement.
• Experience with marketing communications strategy development.
• Experience working with sales or customer-facing organizations.

Responsibilities

• Collaborate with global and regional teams to develop META marketing communications strategies aligned with commercial goals and market positioning.
• Understand target audiences, personas, and buyer journeys to enable sales and generate leads.
• Lead demand generation across digital, social, and events; optimize campaigns.
• Support partner and consultant programs with SEM and campaigns.
• Define META strategy for events and PR with regional relevance.

Skills

Team leadership

English fluency

Cross‑functional collaboration

Process‑driven

People development

Strategic thinking

Communication skills

Education

Bachelor’s degree

Job description

Career Opportunities: Demand Generation Marketing Leader, META (77111)

Join Our Team at Eaton: Empowering Tomorrow, Today!

Dubai serves as a strategic hub for Eaton’s Middle East operations, bringing together commercial, engineering, manufacturing, and support teams within a globally connected business environment. Building on more than 40 years in the region, Eaton recently announced the development of a new sustainable campus in Dubai, reinforcing our long‑term investment in growth, collaboration, and capability building.

About Eaton

Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.

The Demand Generation Marketing Leader is a key leadership role within the META Field Marketing organization, responsible for regional marketing communications strategy and execution, aligned with global integrated marketing priorities to drive business growth across the Middle East, Türkiye and Africa.

The role leads the META Field Demand Generation Marketing organization, including segment marketing communications, PR and Events, working with Global/EMEA Marcom Centers of Excellence, Segment and Sales leaders to develop, localize, execute and optimize customer-focused integrated campaigns. It ensures campaigns reflect local customer needs, languages, channels and market requirements.

Working across Sales, Channel, Product Marketing, Marketing Communications and Marketing Operations, the leader drives effective campaign activation, measurable business outcomes, process adoption and continuous improvement across META.

What you’ll do:

Enterprise-wide Collaboration:Collaborate with global and regional teams to develop META marketing communications strategies aligned with commercial goals and market positioning.

• Sales: Build a strong understanding of target audiences, customer needs, ideal customer profiles, personas, buyer journeys and market trends. Support sales with relevant enablement and demand generation activities that generate high-quality marketing leads.
• Segment Content Marketing and Campaigns CoE, Global/EMEA Marcom: Provide META insights to shape enterprise campaign messaging, positioning and integrated segment campaigns.
• Brand and Thought Leadership CoE, Global/EMEA Marcom: Support enterprise thought‑leadership campaigns and oversee regional earned media programs in collaboration with Global PR.
• META Segment Leaders: Align marketing activities with META industry segment strategies, priorities and goals.
• META Field Product Marketing and Product Marketing Communications: Ensure relevant products, services and solutions are effectively promoted throughout the buyer journey and integrated campaigns.
• META Field Channel Marketing: Provide campaign messaging and assets to channel partners for activation across relevant segments.

Campaign Strategy and Activation
Lead segment demand generation teams in planning, executing and measuring integrated campaigns across digital, social and experiential channels to attract, nurture and convert prospects and drive pipeline. Partner with the Segment Content Marketing and Campaigns CoE to share market insights and adapt global content to META requirements, languages, channel dynamics, regulations and customer needs. Lead targeted marketing communications across the buyer journey and define the META strategy for events and PR, balancing regional consistency with local relevance.

Marketing Contribution to Tier 2 Partner and Consultant Programs
Partner with Sales to build and engage a strong network of Tier 2 partners, including installers/contractors, system integrators and panel builders. Support partner recruitment, onboarding, enablement and retention throughout the partnership lifecycle. Drive engagement with priority consultant accounts and provide an effective digital experience and access to content supporting product specification and alignment with local norms and regulations.

Sales Support
Partner with Sales leadership to prioritize marketing communications activities that support sales targets. Work with Sales and Marketing Operations to leverage CRM/PRM technologies, maximize lead flow and improve opportunity conversion. Ensure lead follow-up and outbound sales messaging align with campaign content.

Data-Based Decision Making
Analyze customer data quality, performance metrics, digital behavior and feedback to improve the customer experience across digital and in-person touchpoints. Monitor and continuously optimize campaign performance, return on marketing investment (ROMI), customer engagement and lead quality to support revenue growth.

Qualifications:

• Bachelor’s degree from accredited institution
• Minimum 10 years’ experience with digital marketing, content marketing, SEO, analytics, integrated campaigns, lead generation, demand generation, account-based marketing and sales enablement strategy
• Experience with marketing communications strategy development
• Experience working/partnering with sales or customer-facing organizations

Skills:

• Proven experience in managing a team (ideally team of teams) across different geographies and cultures
• Experience working/partnering with sales or customer-facing organizations
• Adept of process-based and data-driven approach
• Fluency in English
• Strong coaching and people development skills
• Ability to build rapport across the business and cross-functional teams
• Energetic enthusiasm for a matrix team environment
• Strategic agility and the ability to navigate between strategic and tactical
• Advanced verbal and written communication skills

What we offer:

• Competitive compensation and benefits, aligned with your experience and impact.
• Opportunity to work on challenging, high‑impact projects within a dynamic and collaborative team environment.
• Your aspirations matter – Eaton actively supports internal mobility and promotes from within whenever possible.
• Your growth matters – We invest in long‑term development through continuous learning, upskilling, and global programs via Eaton University.
• Your contributions matter – Reliability, safety, efficiency, and sustainability are at the heart of what we do, driving meaningful impact on people’s lives and the environment.
• Your wellbeing matters – Health, safety, and wellness are a priority. At Eaton, wellbeing goes beyond programs, empowering employees with the tools and environment to thrive.

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Living and Working in Dubai

Dubai is an internationally connected city that offers strong professional opportunities within a truly global environment. Living and working in Dubai means being part of a diverse, forward‑looking business community, supported by modern infrastructure, excellent connectivity, and a well‑established expatriate ecosystem.

At Eaton, employees based in Dubai are part of a stable, well‑governed organization that brings together global teams, clear ways of working, and the flexibility needed to support both performance and long‑term career development.

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.