CRM Executive Retail

Al-Futtaim; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading regional company in Dubai seeks an experienced CRM professional to drive customer engagement through data-driven campaigns across channels such as Email, Push Notifications, and WhatsApp. The ideal candidate will have at least 5 years of CRM experience in Retail/E-commerce, a strong analytical mindset, and the ability to manage end-to-end campaign execution, collaborating with various teams to achieve business goals. Competitive salary and career growth opportunities are available.

Qualifications

• Minimum 5 years of CRM experience in Retail/E-commerce.
• Proven expertise in Email, Push Notification, and WhatsApp campaign management.
• Strong analytical mindset with experience in campaign performance analysis.

Responsibilities

• Plan, build, and execute CRM campaigns across various channels.
• Conduct pre- and post-campaign analysis to measure performance.
• Design customer lifecycle journeys and set up automated campaigns.

Skills

Analytical mindset

Email campaign management

Push Notification campaign management

WhatsApp campaign management

Customer segmentation

Tools

Braze

Salesforce

MoEngage

Job description

Overview

We are seeking an experienced CRM professional with strong expertise in driving customer engagement through data-driven campaigns across Email, Push Notifications, and WhatsApp. The ideal candidate will have excellent analytical skills, hands-on experience with pre- and post-campaign analysis, and a solid understanding of customer lifecycle journeys. This role requires the ability to design and optimize omni-channel drip campaigns, leverage customer insights for personalization, and ensure measurable business impact.

What you will do

• Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
• Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
• Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
• Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
• Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
• Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
• Hands on experience in (HTML, Jinja, or similar scripting) for personalised/dynamic template creation
• Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
• Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.
• Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.

What you will need

• Minimum 5 years of CRM experience in Retail/E-commerce.
• Proven expertise in Email, Push Notification, and WhatsApp campaign management.
• Strong analytical mindset with experience in campaign performance analysis and reporting.
• Solid understanding of customer segmentation, lifecycle marketing, and omni-channel strategies.
• Hands-on experience with marketing automation platforms and CDPs.
• Basic HTML and Jinja (or equivalent scripting) knowledge for campaign customization.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to work independently and drive projects end-to-end.

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