Creative Copywriter

We Are Social; Dubai; Hybrid; AED 120,000 - 200,000; Part time

Job summary

A leading social media agency in Dubai is seeking a Creative Copywriter (Freelance). The ideal candidate will produce high-quality, original copy tailored for various social platforms while collaborating closely with designers and strategists. Strong writing skills, a solid portfolio, and experience in social-first campaigns are required. This role offers an engaging culture and opportunities for creativity and growth within a dynamic team environment.

Benefits

Flexible work arrangements

Opportunity to work on creative projects

Qualifications

• Proven experience writing for social platforms and campaigns.
• Strong portfolio demonstrating copywriting craft.
• Curiosity for culture and how people engage with content.

Responsibilities

• Write high-quality, original copy across various formats.
• Lead copy and editorial thinking for campaigns.
• Adapt copy for platforms like TikTok and Reels.

Skills

Excellent writing skills

Collaboration and communication skills

Understanding social platforms

Creative thinking

Cultural awareness

Job description

Overview

We are looking for a Creative Copywriter (Freelance) to join We Are Social in Dubai.

Awarded as one of the most effective independent agencies in MENA by the Effies Index, we have also been recognized amongst the country’s top performing businesses and included within the prestigious Dubai SME100 ranking.

We operate 4 days in the office with the ability to work from home on Fridays.

The Opportunity

Are you a culturally plugged-in wordsmith who lives and breathes social? We Are Social is looking for a Creative Copywriter to craft bold, original, and platform-native copy that brings brand ideas to life.

In this role, you’ll sit at the intersection of copy craft and social fluency—writing always-on content, campaigns, and pitch ideas that feel relevant, timely, and creatively ambitious. You’ll work closely with designers, strategists, and creatives to shape ideas through language, storytelling, and cultural insight.

If you’re obsessed with internet culture, understand how copy behaves differently across platforms, and know how to turn trends into brand-right ideas, this role is for you.

What You’ll Do

• Write high-quality, original copy across social captions, scripts, campaign copy, manifestos, and long- and short-form content.
• Lead copy and editorial thinking across always-on content, campaigns, and pitches, shaping ideas through language and storytelling.
• Develop and maintain strong, distinctive brand voices and narratives across social and wider brand touchpoints.
• Apply deep understanding of social platforms, internet culture, creators, and trends to ensure work feels current, relevant, and platform-native.
• Adapt copy for different platforms and formats including Reels, TikToks, Stories, static, and video while protecting the core creative idea.
• Translate client objectives into clear editorial direction and copy-led ideas that deliver against brand and business goals.
• Work closely in a copy-art duo with designers, demonstrating strong visual literacy and collaboration.
• Present ideas and copy clearly and confidently, and collaborate with Creative, Strategy, Media, and wider teams across multiple brands.

What Else Are We Looking For?

• A strong portfolio demonstrating copywriting craft, creative thinking, and social/cultural awareness.
• Proven experience writing for social platforms and social-first campaigns.
• Excellent writing skills across tones, formats, and industries.
• Deep understanding of platform mechanics, formats, and best practices.
• Strong collaboration and communication skills in a fast-paced, creative environment.
• Curiosity for culture, creators, and how people engage with content today.

Our Culture

We pay a lot of attention to building our culture and we’re looking for people that will add value to We Are Social. We’re interested in your passion projects, in what makes you tick, and what helps you get out of bed in the morning. We’re looking for where you fit within our value framework: The Code: of working better together, focus, and going beyond the expected. You can explore more about what we bring to the table here.

At We Are Social, we’ll give you the opportunity to work within a fast-paced, evolving team. You'll work across departments and work with new and existing clients. You’ll be empowered to take on the responsibility to grow your role and build an enviable portfolio of experience. If you like working holistically in a creative-led agency working closely with the creative, technology and media teams to create incredible, thumb-stopping work - then we might just be the place for you.

Inclusion

Inclusion at every level is crucial to creative innovation and success, and we want to create a workplace where everyone feels a sense of belonging. We welcome and encourage talent from ALL backgrounds and are committed to creating a representative team that can deliver creative excellence. If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [e-mail].