Copywriter / Verbal Identity Specialist

Independent Food; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A UAE-based hospitality firm is hiring a Copywriter / Verbal Identity Specialist to create engaging content for social media and digital platforms. The role involves crafting brand narratives, developing marketing materials, and collaborating with design teams. Ideal candidates should have a strong passion for storytelling and an understanding of audience engagement strategies. This position offers an opportunity to contribute to multiple unique food concepts, enhancing brand identity through impactful messaging.

Qualifications

• Strong passion for creating compelling narratives that engage audiences.
• Ability to develop platform-specific content for various social media channels.
• Experience in copywriting, particularly for marketing and branding purposes.

Responsibilities

• Develop engaging copy for social media, digital ads, and marketing materials.
• Collaborate with teams to create unique campaign concepts.
• Research trends and audience behaviors to enhance content strategies.

Skills

Storytelling

Content Creation

Social Media Strategy

Brand Development

Engagement Strategies

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified Copywriter / Verbal Identity Specialist expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.

Key Responsibilities

Content Creation & Copywriting

• Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials.
• Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
• Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.

Social Media & Digital Engagement

• Create platform-specific content for Instagram, TikTok, LinkedIn, and other channels.
• Develop engaging post captions, hooks, and call-to-actions (CTAs) to drive interaction.
• Ensure all content is aligned with brand tone, voice, and positioning.

Brand Development & Concept Creation

• Collaborate with designers, strategists, and marketers to develop unique campaign concepts.
• Assist in naming projects, slogans, and creative directions for new brand initiatives.
• Research trends, competitors, and audience behaviors to refine content strategies.

Collaboration & Strategy

• Work closely with the design and marketing teams to ensure a seamless blend of visuals and copy.
• Edit and refine content based on performance analytics and audience insights.
• Maintain a strong understanding of digital marketing trends, cultural moments, and industry best practices.