Content Producer

CNN Business Arabic | الاقتصادية CNN; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

CNN Business Arabic is seeking a Content Producer to develop, produce, and deliver high-quality multimedia content for its digital business platform. The role blends editorial reporting with video production, including reels, interviews, and panel discussions, while ensuring accuracy and brand consistency across digital channels.

The candidate will ideate, research, script, produce, and post-produce content, maintaining journalistic standards and adapting formats for maximum audience reach and

Qualifications

• Experience in business/financial journalism.
• Proven ability to produce short-form and long-form video content.
• Strong writing and storytelling skills for digital formats.
• Comfortable appearing on camera and delivering clear on-screen narratives.
• Experience with live-stream events and panel discussions.
• Proficient with analytics tools to gauge audience engagement.

Responsibilities

• Research and pitch business, startup, finance topics.
• Conduct and manage interviews with executives and experts.
• Write and edit scripts, captions, and editorial content.
• Produce and edit short-form video content (reels) and longer digital programs.
• Plan and coordinate panel discussions and events.
• Oversee filming logistics and post-production workflows.
• Collaborate with social media/marketing to grow audience.

Skills

Business & finance understanding

Video editing proficiency

Scriptwriting & storytelling

On-camera presence

Deadline-driven

Social media analytics

Graphic design/motion graphics

Live-stream production

Education

Bachelor's degree in journalism/communications/business

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Job description

CNN Business Arabic is IMI's digital-first Arabic-language business news platform, operated in partnership with CNN International Commercial.

Launched in 2023, it delivers regional and global business, markets, technology and economic news through breaking coverage, analysis, podcasts, interviews and data-led storytelling. Combining CNN's global newsgathering capabilities with IMI's regional expertise, the platform aims to become the leading destination for Arabic-language business journalism, helping audiences understand the forces shaping the global economy.

Role Summary

The Content Producer is responsible for developing, producing, and delivering high-quality multimedia content for the digital business media platform. This role integrates editorial reporting with multimedia production, including short-form video content (reels), digital programs, interviews, and panel discussions.

The Content Producer ensures that business news, insights, and analysis are translated into engaging digital-first formats aligned with the platform’s editorial standards and strategic objectives. The role covers content ideation, research, scripting, production, and post-production, while maintaining journalistic accuracy, brand consistency, and audience relevance across digital channels.

Duties & Responsibilities

• Research, develop, and pitch story ideas related to business, startups, finance, innovation, and entrepreneurship.
• Conduct and manage interviews with executives, founders, industry experts, and policymakers, including preparation of briefing notes and talking points.
• Write and edit scripts, articles, captions, and supporting editorial content while ensuring accuracy and adherence to journalistic standards.
• Cover events, press conferences, and business forums as required.
• Conceptualize, produce, and edit short-form video content (reels, explainers, highlights) optimized for digital platforms.
• Develop and produce short-format digital programs (5-15 minutes), including interviews and panel discussions.
• Plan and coordinate panel discussions, roundtables, and business debates, liaising with guests, moderators, and internal teams.
• Oversee production logistics including filming setup, audio, lighting, and post-production workflow.
• Present or host on-camera segments when required.
• Collaborate with the social media and marketing teams to align content with audience growth objectives.
• Collaborate with digital team to monitor performance metrics and adapt storytelling formats to maximize reach and engagement.
• Ensure brand consistency in tone, visuals, and messaging across all platforms.
• Stay informed on business trends and evolving digital media formats to enhance content strategy.

Qualification

• Strong understanding of business and financial topics.
• Proven experience producing short-form and long-form video content.
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut, CapCut, or similar).
• Strong scriptwriting and storytelling skills.
• Comfortable appearing on camera.
• Ability to work under tight deadlines in a fast-paced environment.
• Experience in business or financial journalism.
• Knowledge of social media analytics tools.
• Basic graphic design or motion graphics skills.
• Experience producing live-stream events.
• 5-8 years of experience in digital media, journalism, or multimedia production.
• Bachelor's degree in journalism, Media, Communications, Business, or related field.