Content and Social Media Lead - Standard Chartered, Dubai

Content and Social Media Lead - Standard Chartered, Dubai; Dubai; On-site; AED 240,000 - 420,000; Full time

Benefits offered by this job

Medical and life insurance

Flexible working options

Annual leave & parental leave

Learning & development

Job summary

Standard Chartered is seeking a Content and Social Media Lead in Dubai to drive a comprehensive content strategy across B2B and B2C segments. You will manage creation and distribution of blogs, social media, email and video content, collaborating with product, design and support teams to enable client acquisition and app usage.

You will lead influencer partnerships, track analytics, and optimize campaigns while staying ahead of industry trends and emerging technologies to keep our brand relevant

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 7+ years of B2B and B2C content and social media marketing experience in financial services/tech.
• Urdu or Hindi language skills are a plus.
• Strong copywriting and editing skills with a portfolio.
• Ability to create unique social media visual themes and ownership over campaigns.

Responsibilities

• Develop and implement a comprehensive content strategy spanning thought leadership, social media, blogs and influencer marketing.
• Oversee creation and distribution of high-quality content across channels (blogs, social, email, video).
• Collaborate with product, design and customer support for integrated marketing efforts.
• Monitor website and digital metrics to optimize content and social strategies.
• Stay updated on industry trends and emerging tech to keep content relevant.

Skills

Copywriting

Visual design

Project management

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Google Analytics

HubSpot

Adobe

MoEngage

AppsFlyer

Job description

Job Ref: 46137

Location: Dubai

Address: Downtown

Content and Social Media Lead - Standard Chartered, Dubai

We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.

Industries

• Marketing & PR jobs
• Accounting and Bookkeeping
• Finance & Audit jobs
• Banking jobs
• Media & Creative jobs
• Business Development & Commercial

Responsibilities

• Develop and implement a comprehensive content strategy (B2B and B2C) that aligns with our overall brand and marketing objectives - including thought leadership, social media, blogs and influencer marketing
• Manage the creation and distribution of high-quality, engaging content across a variety of channels, including blog posts, social media, email, and video. Including collaboration with industry leaders in the space of financial inclusion, as well as influencers for our financial education programme.
• Collaborate with cross-functional teams, including product, design, and customer support, to ensure one integrated marketing strategy driving client acquisition, app usage, cross-sell and advocacy throughout the marketing funnel
• Monitor and analyze website and digital channels metrics to continually optimize and refine our content and social media strategies
• Stay up-to-date with industry trends and emerging technologies to ensure our content and social media presence remains relevant and effective

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 7+ years of experience in B2B and B2C content and social media marketing, with a focus on financial services / technology but not limited to it
• Urdu / Hindi language is a huge plus
• Excellent and creative copywriting and editing skills, with a strong portfolio of work to demonstrate your abilities
• Great design skills that will enable full ownership around creating unique social media visual themes for each social media pillar
• Experience using analytics and data-driven insights to inform and refine web and app usage strategies (knowledge of using Google Analytics, HubSpot, Apps flyer, Adobe, MoEngage but not limited to those).
• Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously
• Passion for financial inclusion and a commitment to making a positive impact in the lives of underserved communities.
• If you're a creative and strategic thinker with a passion for financial inclusion, we'd love to hear from you! Apply today and join us on our mission to empower everyone with access to financial services.

We know that fairness is important to our colleagues and our Fair Pay Charter is a public declaration of the principles which guide our reward and performance decision-making. The Charter covers all aspects of reward, including providing a sufficient level of financial security, being competitive against the market, paying for performance, equal pay for equal work, and ensuring pay is clear, understandable and well administered. We have ambitious multi-year plans to drive change in key areas, such as living wages.

As well as gaining the great benefits of working in our 'here for good' culture, we offer competitive salaries that fully reflect your skills and experience. These are reviewed annually in the context of your performance assessment, market considerations and overall affordability. Good performance goes beyond turning a profit. So when reviewing your salary, we take into account your potential as well as your positive conduct.

Benefits

• Benefits including core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Flexible working options based around home and office locations, with flexible working patterns
• Time-off including annual, parental, sabbatical and volunteering leave (with minimum global standards for annual / public holiday combined to 30 days minimum, volunteering - 3 days, maternity leave - 20 weeks and sabbatical leave - 12 months maximum)
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning experiences
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform and development courses for resilience and other human skills
• Support for wellbeing challenges, including our global Employee Assistance Programme (EAP), sick leave provision, mental health first-aiders and all sorts of self-help toolkits
• Being part of an inclusive culture, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Team & Culture

From our Board to frontline colleagues, we’re the people who make Standard Chartered what it is.

Talent we invest in
Our committed workforce now numbers 85,000 colleagues, nearly half of whom are women. Together, we represent 131 nationalities across 59 markets globally.

We take enormous pride in helping each and every one of our colleagues to fulfil their potential. That’s why we continue to deliver comprehensive learning programmes, while more than 50 country-based employee networks and three global diversity networks, and encourage our Leaders to sign up to the Leadership Agreement which sets out clear expectations around the leadership standards needed to create a high performing culture and drive performance.

Diversity and inclusion are critical to our long-term business success, making a hugely positive contribution to the working environment, and enabling teams to unlock innovation, take better decisions and manage risk.

Our management team

Inspiring leadership that counts
Our Management Team has a strong blend of skills and experience drawn from across our international markets. Comprised of our Group Chief Executive, Group Chief Financial Officer, four regional CEOs, client segment CEOs and global function heads, our top team is responsible for implementing our global banking strategy.

In addition, our Group Chief Executive is responsible for managing all aspects of the Group’s business, including developing our overall strategy with the Chairman and the Board, and leading its implementation.