Client Partner - Apps-Incubation - Global Business Solutions - METAP

TikTok; Dubai; On-site; AED 180,000 - 220,000; Full time

Job summary

A leading social media platform in Dubai is seeking a Client Partner to drive business growth in the Apps ecosystem. The ideal candidate will have at least 3 years of experience in sales within a social media advertising context and a deep understanding of digital marketing. Responsibilities include analyzing market trends, fostering client relationships, and ensuring effective execution of product-driven campaigns. Proficiency in Turkish or Russian and English is essential for success in this role.

Qualifications

• Minimum 3+ years of experience in sales roles at social media advertising platforms.
• Demonstrated ability to analyze and use data for business growth strategies.
• Proficiency in Turkish / Russian and English.

Responsibilities

• Analyze App industry market opportunities and trends.
• Build and nurture long-lasting relationships with key clients.
• Ensure successful execution of product-driven campaigns.

Skills

Sales experience

Data analysis

Client relationship building

Strategic thinking

Problem-solving skills

Education

Bachelor's degree or equivalent

Job description

Client Partner – Apps

The Client Partner role is directly responsible for business development in the Apps ecosystem, identifying prospects and industry trends, building relationships, and helping clients drive business results on TikTok. The ideal candidate will combine exceptional business acumen, passion for growing revenue, outstanding ability to set strategic vision, and a proven track record in execution. Success in this position requires strong sales, problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment.

METAP (Middle East, Africa, Turkey & Pakistan) Apps team covers the following industries: utilities, fintech, lifestyles (social & dating, health & fitness) and services (ride-hailing, education, superapps). The highly dynamic client base originates from across Eastern Europe, Turkey and MENA and are scaling their businesses globally.

Responsibilities

• Analyze the App industry market, opportunities, trends and act on it, with key KPIs on increasing existing advertiser adoption, and net new active advertiser growth.
• Foster Client Relationships : Build and nurture long-lasting relationships with key clients and agencies, positioning yourself as a trusted partner who can recommend and drive solutions that leverage TikTok’s product offerings.
• Oversee Client development : in close partnership with Client Solutions & other cross-functional teams (MarSci, Creative, Product, Finance) to ensure the seamless execution of product-driven campaigns that meet client objectives.
• Collaborate & Innovate : Work closely with product teams to ensure clients are utilizing the latest TikTok features and products, contributing feedback and insights to help shape future product development.
• Drive Business Growth : Focus on client retention, upsell opportunities, and renewals by identifying how TikTok’s products can deliver long-term value and foster deeper client engagement.
• Conduct Business Reviews : Lead regular business reviews with clients, ensuring the continued success and optimization of their campaigns and TikTok product usage, while exploring new opportunities for growth.
• Optimize and Troubleshoot : Proactively identify and resolve any issues regarding AD campaigns during campaign planning & execution, working closely with internal teams to ensure fast and efficient solutions.
• Serve as the voice-of-the-customer, providing insights / feedback on product, operations, and opportunities to build and expand TikTok for Business solutions for APPs.

Minimum Qualifications

• Experience : At least 3+ years of experience in sales roles at social media advertising platforms or user acquisition, with a strong background in digital marketing, account management, or consultancy, preferably with clients or agencies representing relevant industries.
• Data-driven approach : Demonstrated ability to analyze and use data to analyze market and opportunities, drive decisions, create business growth strategies.
• Client-Centric : A natural communicator and relationship builder, committed to delivering solutions that foster client satisfaction and long-term business growth.
• Strategic Thinking : Strong problem-solving skills with a keen ability to align marketing strategies with client goals.
• Industry Expertise : Deep understanding of the digital marketing ecosystem and trends in the relevant sector.
• Language : Due to the needs of the markets and clients, this role will be covered. Proficiency in Turkish / Russian and English is essential

Preferred Qualifications

• Proactive attitude with excellent project management, organizational, and analytical skills
• A team-oriented mindset with a commitment to mentoring and developing less experienced colleagues.
• A bachelor's degree or equivalent is preferred
• Proven ability to gain internal stakeholder support across product, marketing, and support teams while advocating for customers.