Business Analyst (Analytics)

Styli; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Styli, a leading player in the e-commerce fashion space, is seeking a Business Analyst with proven experience in the e-commerce retail domain, particularly within fast fashion. The role involves collaborating across marketing and supply chain to drive insights and support strategic decision-making. The ideal candidate will be analytical, detail-oriented, and proficient in SQL, Python, and BI tools, ready to enhance business performance through data-driven insights.

Qualifications

• Minimum 4 years in e-commerce as a Business Analyst.
• Proven experience in Marketing or Supply Chain.
• Strong proficiency in SQL and BI tools.

Responsibilities

• Analyse performance marketing data and track ROI to identify growth opportunities.
• Support demand forecasting and pricing strategies for Private Label business.
• Monitor fulfilment metrics and work with supply chain teams to identify inefficiencies.

Skills

SQL

Data Analysis

Business Intelligence

Pricing Strategies

ETL Automation

Machine Learning

Tools

Power BI

Tableau

Google Analytics

Python

Scikit-learn

Job description

*About STYLI*

STYLI is an e-commerce concept founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a leading player in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

Role Overview:

We are seeking an analytical and detail-oriented Business Analyst with proven experience in the e-commerce retail domain, preferably within the fast fashion industry. This role involves close collaboration with one of the teams across Marketing, Supply Chain, Planning & Merchandising to uncover insights, optimize product offerings, and support strategic decision-making that drives business performance and customer engagement.

Key Responsibilities:

Marketing, Merchandising and Planning

• Analyse performance marketing data across channels (Meta, Google, affiliates, influencers) and track ROI, CAC, LTV, and conversion to identify trends, growth opportunities, and performance bottlenecks.
• Support the planning team with demand forecasting, assortment analysis, and seasonal planning for our Private Label business.
• Provide insights into pricing, promotional strategies, and discounting effectiveness to drive growth and margin improvements.
• Work closely with sourcing and merchandising teams to track product performance, sell-through rates, and replenishment strategies.
• Monitor key KPIs across customer acquisition, retention, and engagement to support campaign and product planning.
• Build, automate, and track scalable dashboards and reporting tools to provide timely insights and enhance decision-making across all levels of the organization.
• Present findings to senior stakeholders, offering clear recommendations for strategic decision-making

Marketplace and Supply Chain

• Own sales and performance reporting for Styli’s internal platforms (App/Web) and external marketplaces.
• Analyse marketplace trends, product-level performance, and pricing intelligence to maximize revenue and competitiveness.
• Monitor fulfilment metrics such as order accuracy, lead times, warehouse throughput, and delivery SLA adherence.
• Work with supply chain teams to identify inefficiencies, forecast inventory needs, and support demand-supply alignment.
• Build, automate, and track scalable dashboards and reporting tools to provide timely insights and enhance decision-making across all levels of the organization.
• Present findings to senior stakeholders, offering clear recommendations for strategic decision-making

Experience Requirement:

• Minimum 4 years in ecommerce industry as a Business analyst/Intelligence role in either Marketing or Supply Chain or Planning & Merchandising functions.
• SQL (Most Important)
• BI tools: Power Bi/Tableau/Data Studio
• Python: ETL automations and machine learning algorithms, packages (pandas, NumPy, Scikit-learn (sklearn), TensorFlow/Keras etc)
• Machine Learning: Regression, Clustering, Classification, Neural Networks
• Tools: Google Analytics, Amplitude, Braze, Mo Engage, Branch, Adjust