Brand Strategy Lead - Growth & Identity

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology is seeking a Brand Manager to develop and strengthen the company’s brand identity and drive marketing initiatives across channels.

You will plan campaigns, monitor performance, and ensure consistent messaging. A strong understanding of branding, consumer behavior, and digital marketing is essential, along with excellent communication and leadership skills to coordinate cross-functional teams in a dynamic UAE market.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Proven brand management or marketing experience.
• Strong branding, marketing strategy, and consumer behavior knowledge.
• Excellent communication, leadership, and organization skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with attention to detail.
• Knowledge of digital marketing and social platforms.
• UAE experience is an advantage.

Responsibilities

• Develop and implement brand strategies aligned with business objectives.
• Manage the company's brand identity, image, and positioning.
• Plan and coordinate marketing and promotional campaigns.
• Conduct market research and monitor customer trends.
• Analyze competitors and identify new market opportunities.
• Coordinate with sales, marketing, design, and content teams.
• Develop creative concepts for advertising and promotional materials.
• Ensure consistent brand messaging across digital and offline channels.
• Monitor campaign performance and prepare marketing reports.
• Manage brand budgets and promotional activities.
• Build relationships with agencies, suppliers, influencers, and other partners.
• Track brand performance and recommend improvements.

Skills

Brand management

Marketing strategies

Consumer behavior

Communication

Leadership

Analytical

Creative mindset

Digital marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

MS Office

Marketing analytics tools

Job description

HUMAN-AI-Z Nexus Technology is seeking a Brand Manager to develop and strengthen the company’s brand identity and drive marketing initiatives across channels.

You will plan campaigns, monitor performance, and ensure consistent messaging. A strong understanding of branding, consumer behavior, and digital marketing is essential, along with excellent communication and leadership skills to coordinate cross-functional teams in a dynamic UAE market.