Brand Strategy Lead — Baby Care & Consumer Growth

Ghobash Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in consumer goods is seeking an experienced brand manager to develop and execute brand strategies for their baby care portfolio. You will be responsible for campaign management, product lifecycle management, and utilizing consumer insights to keep the brand competitive. The ideal candidate must have a Bachelor's degree and proven experience in brand management within the healthcare sector, along with strong marketing strategies knowledge. This is a full-time position based in Dubai, UAE.

Qualifications

• Proven experience in brand management and business development, preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies, digital marketing, and consumer behaviour.
• 35 years of experience in marketing, preferable in healthcare consumer sector.

Responsibilities

• Develop and execute brand strategies to grow market share and drive sales for baby care.
• Plan and implement consumer campaigns to communicate the brand's value proposition.
• Manage the end-to-end lifecycle of baby care products from development to marketing support.
• Utilize consumer insights and data analysis for brand strategies.
• Manage brand budgets and track performance, sales, and ROI.

Skills

Brand management

Business development

Digital marketing

Consumer behaviour analysis

Education

Bachelor's degree

Job description

A leading company in consumer goods is seeking an experienced brand manager to develop and execute brand strategies for their baby care portfolio. You will be responsible for campaign management, product lifecycle management, and utilizing consumer insights to keep the brand competitive. The ideal candidate must have a Bachelor's degree and proven experience in brand management within the healthcare sector, along with strong marketing strategies knowledge. This is a full-time position based in Dubai, UAE.