Brand Strategist

RecruitMe Plus; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group in Dubai is seeking a Brand Strategist to develop and implement creative strategies that enhance brand positioning. The ideal candidate will have 6-8 years of experience in brand strategy, particularly in the F&B or hospitality sectors, with strong storytelling and analytical skills. This role involves collaboration with multiple teams to deliver impactful campaigns and drive brand growth.

Qualifications

• 6-8 years experience in brand strategy, preferably in F&B, lifestyle, or hospitality sectors.
• Proven experience developing multi-brand or lifestyle concepts.
• Deep understanding of regional market dynamics and youth-driven culture in the UAE/GCC.

Responsibilities

• Develop clear brand frameworks, tone of voice, and visual identity guidelines.
• Lead market and consumer insights research.
• Design integrated campaigns with creative and operations teams.
• Support new concept creation and brand refresh initiatives.
• Foster connections with partners and communities.

Skills

Brand strategy

Creative storytelling

Analytical mindset

Project management

Communication skills

Understanding of UAE market

Education

Bachelor's degree in Marketing, Communications, Branding, or related field

Master's degree (a plus)

Job description

Position Title: Brand Strategist

Department: Marketing

Reports to: Head of Marketing

Location: Dubai, UAE

About the Company

A leading homegrown hospitality group with a portfolio of some of the regions most loved casual dining and lifestyle concepts. The company prides itself on storytelling, originality, and delivering memorable guest experiences across its award‑winning brands. Creativity, community, and purpose sit at the heart of everything they do from concept design to campaigns that shape how people eat, connect, and live.

Position Purpose

The Brand Strategist is responsible for developing and implementing creative, data‑driven strategies that strengthen brand positioning, enhance market presence, and drive emotional connection with audiences. This role bridges creative storytelling and commercial strategy, translating brand vision into actionable campaigns and long‑term growth initiatives.

Key Responsibilities

• Brand Positioning & Strategy
• Develop clear brand frameworks, tone of voice, and visual identity guidelines across all brands.
• Identify target audiences and define positioning strategies to enhance brand equity.
• Lead market and consumer insights research to guide brand direction.
• Campaign Development & Planning
• Partner with creative, operations, and marketing teams to design integrated campaigns that align with brand purpose and business goals.
• Ensure consistent storytelling across digital, social, PR, and in‑store touchpoints.
• Analyse performance metrics and translate insights into actionable improvements.
• Innovation & Brand Growth
• Support new concept creation and brand refresh initiatives from ideation to launch.
• Benchmark against industry trends and global best practices in hospitality, lifestyle, and F&B.
• Collaboration & Leadership
• Work closely with the Head of Marketing, Creative, and Operations teams to align strategy with commercial outcomes.
• Guide creative direction and ensure execution stays true to brand DNA.
• Community & Cultural Relevance
• Foster connections with partners, influencers, and communities that reinforce the brand ethos.
• Ensure brand activities remain locally relevant yet globally aspirational.

Qualifications & Requirements

• Bachelors degree in Marketing, Communications, Branding, or related field (Masters is a plus).
• 6-8 years experience in brand strategy, preferably in F&B, lifestyle, or hospitality sectors.
• Proven experience developing multi‑brand or lifestyle concepts.
• Strong analytical mindset paired with creative storytelling skills.
• Excellent communication, presentation, and project management abilities.
• Deep understanding of regional market dynamics and youth‑driven culture in the UAE/GCC.

Personality Fit

A visionary thinker with an eye for detail and a passion for storytelling. You’re curious, culturally aware, and thrive in a fast‑paced environment where creativity meets strategy.