Brand Manager, Sports Medicine, EEMEA

Jobsatdubai; Dubai; On-site; AED 293,793 - 367,242; Full time

Job summary

Jobsatdubai is seeking a Brand Manager for Sports Medicine in Dubai. This role is pivotal in setting strategic directions and ensuring effective execution of marketing campaigns. The ideal candidate should have over 5 years of experience in medical devices and a Bachelor’s degree in Marketing or a related field.

Responsibilities include creating marketing strategies, managing product life cycles, and organizing customer engagement events. Strong analytical skills and fluency in English are essential.

Qualifications

• 5+ years in medical devices area, in a product manager or marketing role.
• Experience with sports medicine portfolio preferred.

Responsibilities

• Set annual and long-range brand strategy to achieve growth targets.
• Create scalable marketing assets and campaigns.
• Develop training programs and customer engagement events.
• Manage branding, messaging, and pricing based on market insights.

Skills

Fluent in English

Analytical skills

Interpersonal communications

Project management

Education

Bachelor’s degree in Marketing, Engineering, Business Administration or similar field

Job description

Brand Manager, Sports Medicine, EEMEA

Job description

The Brand Manager is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

What you will do:

• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL), create annual marketing plan and portfolio roadmap over 3-5 years horizon
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with the Education Manager, identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events such as facility tours/events/congresses, hands‑on opportunities, and medical education programs
• Manage branding, messaging, positioning and pricing of assigned brands based on market, customer, and competitive insights
• Coordinate the HCP academy plans and execute in line with the power brand strategy

What you need
Required:

• Bachelor’s degree in Marketing, Engineering, Business Administration or similar field
• 5+ years in medical devices area, in a product manager or marketing role
• Fluent in English

Preferred:

• Experience with sports medicine portfolio
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem‑solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority