Brand Manager ( Sports background)

Ultiwiseconsult; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail company based in Dubai is seeking a Brand Manager to elevate its brand image. The ideal candidate should possess 8-10 years of experience in Retail Brand Management, preferably in the fashion or luxury retail industry. Responsibilities include defining brand positioning, overseeing retail operations, and developing marketing strategies to maximize brand engagement. This role offers a salary of AED 20k per month.

Qualifications

• 8-10 years in Retail Brand Management with a proven track record of leading brand strategy.
• Experience in the fashion retail or luxury retail industry is preferred.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Define and communicate brand positioning and messaging.
• Oversee retail operations, including staffing and customer service.
• Conduct audits to assess compliance and identify growth opportunities.
• Collaborate with brands to inform product development.
• Develop integrated marketing plans to support brand objectives.

Skills

Analytical skills

Leadership

Communication

Interpersonal abilities

Education

Bachelor’s degree in business administration or related field

MBA

Tools

Excel

Data analysis tools

Job description

Position Title: Brand Manager

Nationality - Open

Gender - Open

Budget - AED 20k per month

Experience - 8-10 years

Working days - 5 days per week

Location - Business Bay (Head Office), soon moving to Jafza Freezone

Candidates preferred from the Fashion retail industry. If you get someone from the Luxury retail industry, share first.

Position Summary

The Brand Manager is responsible for shaping and elevating the brand image of the company and its products. This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives. The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.

Key Responsibilities

Brand Positioning

• Define and communicate brand positioning, value proposition, and messaging across the portfolio.
• Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.
• Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.

Operations Management

• Oversee retail operations, including store management, staffing, and customer service standards.
• Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.
• Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.

Retail Execution

• Conduct regular audits and store visits to assess compliance and identify growth opportunities.
• Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.
• Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

Brand Building

• Collaborate with brands to identify market trends and consumer preferences that inform product development.
• Drive initiatives to adapt the brand strategy to evolving customer needs.
• Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication

• Develop integrated marketing plans to support brand objectives and sales goals.
• Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.
• Monitor campaign performance and optimize investments to achieve ROI targets.

Education

• Bachelor’s degree in business administration, Marketing, or a related field.
• MBA preferred.

Experience

• 8-10 years in Retail Brand Management with a proven track record of leading brand strategy.

Required Knowledge, Skills, Abilities and Attributes

• Strong analytical skills with a data-driven mindset.
• Exceptional leadership, communication, and interpersonal abilities.
• Proficiency in Excel and familiarity with data analysis tools.