Brand Manager, Electronics: Growth, Multichannel & Insight

Peergrowth Consultancy Co.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A dynamic consulting firm in Dubai is seeking a Brand Manager to develop and execute brand strategies that enhance equity and market presence. The ideal candidate will have a minimum of 5 years' experience in brand management within the retail electronics sector. Key tasks include ensuring brand consistency across channels, conducting market research, and planning multichannel marketing campaigns. Strong analytical skills and a bachelor's degree in Marketing or Business Administration are required. The role offers an excellent opportunity to work in a fast-paced environment.

Qualifications

• 5 years of experience in brand management preferably in the retail electronics sector.
• Strong understanding of brand positioning, digital marketing, and consumer behavior.
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Develop and implement a comprehensive brand strategy to enhance brand equity.
• Ensure brand consistency across all marketing channels and communication.
• Conduct market research and competitor analysis to identify trends and opportunities.

Skills

Brand positioning

Digital marketing

Consumer behavior analysis

Social media management

Influencer marketing

Analytical skills

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Tools

Google Analytics

Market research tools

Performance tracking software

Job description

A dynamic consulting firm in Dubai is seeking a Brand Manager to develop and execute brand strategies that enhance equity and market presence. The ideal candidate will have a minimum of 5 years' experience in brand management within the retail electronics sector. Key tasks include ensuring brand consistency across channels, conducting market research, and planning multichannel marketing campaigns. Strong analytical skills and a bachelor's degree in Marketing or Business Administration are required. The role offers an excellent opportunity to work in a fast-paced environment.