Brand Manager CRM Gulf

Novartis; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A global healthcare company is seeking a Brand Manager to lead product strategy and implement tactical marketing plans. The role involves proactive marketing development, external agency liaison, and budget management to optimize brand performance. Candidates should possess cardiovascular and Gulf market experience, along with strong analytical and communication skills. This is an exciting opportunity to contribute to a dynamic marketing team in the United Arab Emirates.

Qualifications

• Cardiovascular experience is preferred.
• Gulf Market experience is preferred.
• Proven successful performance track record.
• Proven exceptional external customer focus and building strong relationships with KOLs.
• Excellent analytical, presentation and communication skills.
• Ability to bring strategy to life through execution.
• Proven ability to work cross-functionally.
• Problem solver; able to assess and solve complex problems using qualitative and quantitative analysis.
• Curious, creative, and up to date with latest trends and marketing best practices.

Responsibilities

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment to deliver corrective action as required.
• Liaison with external agencies to deliver initiatives for the brand.
• Accurate management of budgets for the brand.
• Create and deliver operational plans appropriate to the life cycle of the brand.

Skills

Agility

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Customer Orientation

Digital Marketing

Healthcare Sector Understanding

Influencing Skills

Marketing Strategy

Negotiation Skills

Stakeholder Engagement

Stakeholder Management

Strategic Partnerships

Job description

Job Description Summary

An exciting opportunity to join our Marketing Team. As Brand Manager, your roles will be to lead and define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.

#LI-Onsite

Job Description

Major accountabilities

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand.
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
• Disease and market understanding to develop customer insights through appropriate techniques/tools.
• Support and Build team to achieve team goals.
• Management of external agencies to meet team goals.

Requirements

• Cardiovascular experience is preferred.
• Gulf Market experience is preferred.
• Proven successful performance track record.
• Proven exceptional external customer focus and building strong relationship with KOLs.
• Excellent analytical, presentation and communication skills.
• Ability to bring strategy to life through execution.
• Proven ability to work cross-functionally.
• Problem solver; able to assess and solve complex problems using qualitative and quantitative analysis.
• Curious, creative, and up to date with latest trends and marketing best practices.

Skills

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing Skills
• Marketing Strategy
• Negotiation Skills
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships

Skills Desired

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing Skills
• Marketing Strategy
• Negotiation Skills
• Operational Excellence
• Priority Disease Areas Expertise
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategy
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships