Brand Manager

James Douglas Middle East; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury furniture company in Dubai is seeking a Brand Manager to lead the development and launch of a new premium brand. This role requires extensive experience in brand management within the luxury sector and the ability to craft compelling narratives that resonate with a high-end audience. The ideal candidate will have a minimum of 6-7 years in brand management, with a background in luxury goods or high design. This position offers an opportunity to shape the brand's identity on a global stage.

Qualifications

• 6-7+ years of classic brand management experience in luxury goods.
• Proven experience in launching a new brand internationally.
• Background in high fashion, premium furniture, or interior design.

Responsibilities

• Develop and execute the global brand strategy.
• Lead the go-to-market strategy for the brand.
• Monitor brand performance metrics and prepare reports.

Skills

Brand management

Strategic thinking

Brand storytelling

Market research

Education

Bachelor's degree in marketing or Business Administration

Job description

Our client is within the luxury Furniture business based out of the UAE.

They are looking to hire a Brand Manager to lead the development, launch, and growth of new premium brand, combining Italian design direction with craftsmanship.

The Brand Manager will shape its positioning, storytelling, and identity, driving its market introduction and long-term desirability. The mission is to establish it as a benchmark of refined living and design excellence on a global stage.

Key Responsibilities

• Develop and execute the comprehensive global brand strategy for this new venture, including positioning, brand architecture, and long-term vision.
• Lead the go-to-market strategy and orchestrate the international launch of the brand across all consumer touchpoints.
• Define the target audience (HNWIs, design connoisseurs) and create compelling brand narratives and storytelling that resonate with their lifestyle.
• Collaborate with the Creative Manager and external agencies to develop all brand assets, from the visual identity and campaign concepts to digital content and retail experiences.
• Manage the marketing calendar, launch roadmap, and budget allocation for Brand initiatives.
• Conduct in-depth market research and competitor analysis within the luxury furniture sector to identify opportunities and threats.
• Monitor brand performance metrics, consumer insights, and campaign effectiveness; prepare regular reports and recommendations.
• Act as the primary brand steward, ensuring all internal teams and external partners adhere to brand guidelines with absolute consistency.
• Partner with the Digital and Retail teams to create a seamless, luxurious omnichannel customer journey.

Key Qualifications

Required:

• Bachelor's degree in marketing, Business Administration, or a related field.
• 6-7+ years of classic brand management experience, with a mandatory focus on the luxury goods or high-design sector.
• Backgrounds in high fashion, premium furniture, interior design, fine art, watches, or high-end
• hospitality are highly relevant.
• Proven experience in launching or managing a new brand or product line on an international scale.
• Exceptional strategic thinking and brand storytelling capabilities.

Preferred:

• Direct experience with brand marketing and product launches in the European market is highly desirable.
• MBA is a significant plus.
• Experience marketing products with a high design and craftsmanship component.
• A network of contacts within luxury media, PR agencies, and influencer circles.