Brand Manager

Caliberly; Dubai; On-site; AED 200,000 - 360,000; Full time

Job summary

Caliberly is seeking a strategic Brand Manager to lead the development and management of our brand identity, guest experience and communications at our interactive childrens museum/attraction in Dubai. You will define brand positioning, run awareness campaigns and guide guest-engagement strategy to ensure a magical, consistent brand experience across touchpoints.

The role requires strong brand leadership, cross-functional collaboration, and a track record in integrated campaigns across digital

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 5 years experience in brand management, marketing or communications within experiential tourism, family-entertainment or attractions sector.
• Proven track record in developing and executing integrated marketing campaigns (digital offline).
• Strong strategic thinking, creative vision and storytelling ability.
• Excellent communication and presentation skills; proven ability to manage cross-functional stakeholders.
• Solid analytical skills: comfortable with market research KPI tracking and performance optimization.
• Familiarity with content production design process and working with creative agencies.
• Proficient in marketing tools social media platforms and reporting dashboards.

Responsibilities

• Develop and refine the brand strategy and positioning for the venue in alignment with business goals and long-term vision.
• Conduct market research guest insight analysis and competitive benchmarking to inform brand decisions and identify growth opportunities.
• Define and maintain the brand voice visual identity and messaging guidelines to ensure consistency across all channels.
• Plan execute and optimise brand campaigns (digital offline experiential PR) to drive awareness ticket sales repeat visits and engagement.
• Lead the ideation and execution of activation events guest engagement programs seasonal campaigns and community initiatives.
• Work with cross-functional teams (programming guest engagement marketing digital) to deliver campaigns that align with the overall brand strategy.
• Oversee the creation of all brand assets: visuals copy video guidebooks brochures digital ads social media content site signage.
• Collaborate with designers content creators and agencies to ensure high-quality on-brand creative output.
• Act as a brand guardian ensuring all guest-facing communications or experiences reflect the brand values personality and tone.
• Partner with programming and operations teams to enhance the guest experience in a way that reinforces brand identity.
• Develop initiatives and programs that deepen community engagement such as family events workshops or partnerships.
• Serve as a brand ambassador: represent the brand at public events work with media influencers and community partners.
• Define and track brand KPIs: awareness guest satisfaction repeat visitation social engagement campaign ROI.
• Analyse campaign performance guest feedback and digital metrics to continuously adjust strategies and optimize impact.
• Maintain a brand dashboard and present performance updates / strategic recommendations to senior leadership.
• Manage brand and marketing budgets allocate resources efficiently across campaigns and initiatives.
• Coordinate with key internal stakeholders (operations programming finance) to align brand activities with business priorities.
• Build and manage relationships with external partners agencies vendors and community influencers for brand-driven collaborations.

Skills

Brand management

Marketing

Communications

Creative storytelling

Education

Bachelor's degree in Marketing, Business Administration, Communications or related field

Job description

About the Role

We are seeking a strategic creative and hands-on Brand Manager to lead the development and management of our brand identity guest experience and communications at our interactive childrens museum / attraction. The successful candidate will define brand positioning run awareness campaigns guide guest-engagement strategy and ensure a consistent magical brand experience across all touchpoints.

Key Responsibilities

Brand Strategy & Positioning

Develop and refine the brand strategy and positioning for the venue in alignment with business goals and long-term vision.

Conduct market research guest insight analysis and competitive benchmarking to inform brand decisions and identify growth opportunities.

Define and maintain the brand voice visual identity and messaging guidelines to ensure consistency across all channels.

Campaigns & Activation

Plan execute and optimise brand campaigns (digital offline experiential PR) to drive awareness ticket sales repeat visits and engagement.

Lead the ideation and execution of activation events guest engagement programs seasonal campaigns and community initiatives.

Work with cross-functional teams (programming guest engagement marketing digital) to deliver campaigns that align with the overall brand strategy.

Creative Content & Collateral

Oversee the creation of all brand assets: visuals copy video guidebooks brochures digital ads social media content site signage.

Collaborate with designers content creators and agencies to ensure high-quality on-brand creative output.

Act as a brand guardian ensuring all guest-facing communications or experiences reflect the brand values personality and tone.

Guest Experience & Community Engagement

Partner with programming and operations teams to enhance the guest experience in a way that reinforces brand identity.

Develop initiatives and programs that deepen community engagement such as family events workshops or partnerships.

Serve as a brand ambassador: represent the brand at public events work with media influencers and community partners.

Performance Tracking & Optimization

Define and track brand KPIs: awareness guest satisfaction repeat visitation social engagement campaign ROI.

Analyse campaign performance guest feedback and digital metrics to continuously adjust strategies and optimize impact.

Maintain a brand dashboard and present performance updates / strategic recommendations to senior leadership.

Budget & Stakeholder Management

Manage brand and marketing budgets allocate resources efficiently across campaigns and initiatives.

Coordinate with key internal stakeholders (operations programming finance) to align brand activities with business priorities.

Build and manage relationships with external partners agencies vendors and community influencers for brand-driven collaborations.

Qualifications & Experience

Bachelors degree in Marketing Business Administration Communications or related field.

5 years experience in brand management marketing or communications preferably within experiential tourism family-entertainment or attractions sector.

Proven track record in developing and executing integrated marketing campaigns (digital offline).

Strong strategic thinking creative vision and storytelling ability.

Excellent communication and presentation skills; proven ability to manage cross-functional stakeholders.

Solid analytical skills: comfortable with market research KPI tracking and performance optimization.

Familiarity with content production design process and working with creative agencies.

Proficient in marketing tools social media platforms and reporting dashboards.

Key Competencies & Behaviours

Brand stewardship: deeply cares about how the brand is perceived and experienced.

Creativity strategic mindset: generates big ideas but thinks through practical execution and impact.

Collaboration: works seamlessly with programming operations digital and guest-engagement teams.

Data-driven: uses insights metrics and guest feedback to inform brand decisions.

Energetic and guest-focused: passionate about creating joyful memorable experiences.

Adaptable: able to pivot strategies based on market trends guest behaviour and business needs.

What We Offer

Competitive salary benefits aligned with the UAE entertainment / attractions industry.

Opportunity to shape and lead a beloved high-impact family brand and drive guest-centric growth.

Exposure to creative cross-functional work across marketing programming operations and guest engagement.

Professional development opportunities and a collaborative mission-driven team culture.