Brand identity designer

Independent Food; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent hospitality company in UAE seeks a highly qualified Brand Identity Designer to develop and maintain comprehensive brand guidelines. The ideal candidate will create strategic visual identities that resonate with the target audience, ensuring consistency across all platforms. This role involves collaboration with marketing and product teams, producing high-quality creative assets, and conducting market research to keep the brand current in a competitive landscape. Strong communication skills and a robust portfolio in brand design are essential.

Qualifications

• Proven experience in developing and maintaining brand guidelines.
• Strong portfolio showcasing brand design projects.
• Excellent communication skills for collaborating with cross-functional teams.

Responsibilities

• Develop and manage brand identity guidelines for consistency.
• Translate marketing objectives into compelling design strategies.
• Design foundational brand elements like logos and typography.
• Produce high-quality creative assets for various marketing channels.
• Present design concepts clearly to stakeholders and manage revisions.

Skills

Brand strategy development

Creative design

Collaboration

Market research

Communication

Job description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker’s, Grind, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified Brand identity designer responsible for creative and strategic role responsible for visually shaping a company's image and voice. To serve as the architects of the brand, translating the core values, strategy, and messaging into a clear, cohesive, and compelling visual language that resonates with the target audience across all platforms. This role is crucial for distinguishing the brand in a competitive market and fostering customer recognition and loyalty.

Roles and Responsibilities

Brand Strategy & Governance

• Develop and Maintain Brand Guidelines: Create and manage comprehensive brand identity guidelines and design systems (including style guides, asset libraries, and usage rules) to ensure visual consistency across the entire organization and external vendors.
• Strategic Concept Development: Translate marketing objectives, audience insights, and business goals into compelling visual concepts and design strategies.
• Research & Trends: Stay current with industry design trends, best practices, and competitor branding to keep the company's identity fresh and relevant.

Creative Design & Execution

• Core Visual Identity: Design and iterate on foundational brand elements, including the logo, color systems, typography, iconography, and visual style.
• Marketing Collateral: Produce high-quality, on-brand creative assets for various channels, such as website elements, digital marketing campaigns (social media, email), presentations, print materials (brochures, signage), and advertising.
• Asset Management: Organize, maintain, and manage the official library of all creative assets, ensuring accessibility and proper version control for internal and external teams.

Collaboration & Alignment

• Cross-Functional Partnership: Collaborate closely with the Marketing, Product, Sales, and Leadership teams to understand their needs and ensure all visual communication aligns with the overall brand strategy.
• Stakeholder Presentation: Present design concepts and rationales clearly and persuasively to stakeholders, collecting feedback and managing revisions effectively.
• Vendor Management: Work with external vendors (e.g., printers, web developers, agencies) to oversee the production and implementation of brand materials, ensuring quality and adherence to guidelines.