Brand Development & Communications Lead

Confidential Careers; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Confidential Careers is seeking a Brand Development & Communications Lead in Dubai to shape new consumer brands from concept to market. You will own the visual identity, packaging, retail presence and communications strategy for premium brands, guiding agency partners and cross-functional teams.

This role emphasizes building cohesive brands across markets, translating strategy into creative direction, and delivering launch-ready assets that resonate with consumers in the beauty and premium

Qualifications

• Experience developing new consumer brands from concept to market.
• Proven ability to translate strategy into creative direction.
• Strong project and stakeholder management in branding.
• Experience in beauty, fragrance, FMCG or premium cosmetics desirable.

Responsibilities

• Source, brief and manage creative, branding and communications agencies.
• Lead development of Brand Books, visual identities and brand guidelines.
• Oversee packaging concepts and creative development.
• Translate brand strategy into compelling communication concepts and campaign territories.
• Develop retail assets including POSM, gondolas, podiums, GWP concepts and launch kits.
• Build visual toolkits and comprehensive brand asset libraries.
• Establish guidelines for consistent execution across markets and channels.
• Support PR planning, creator activation and launch communications.
• Ensure all brand touchpoints are cohesive and market-ready.
• Review outputs with Head of Incubation before management presentation.

Skills

Brand development

Creative direction

Agency management

Packaging design

PR & creator activation

Stakeholder management

Premium cosmetics experience

Job description

We are looking for an exceptional Brand Development & Communications Lead to join a dynamic consumer and retail organization in Dubai.

This is not a traditional brand management role.

Working closely with the Head of Department, you will take new brand concepts from a blank page and transform them into distinctive, launch-ready consumer brands. From visual identity and packaging to retail presence, communications and creator activation, you will help define how each new brand looks, feels, speaks, and shows up in the market.

Your Mission

Own the development of the complete brand identity and communications toolkit for new and emerging brands, ensuring every consumer touchpoint tells one clear, compelling and commercially relevant story.

You will:

• Source, brief and manage creative, branding and communications agencies
• Lead the development of Brand Books, visual identities and brand guidelines
• Oversee packaging concepts and creative development
• Translate brand strategy into compelling communication concepts and campaign territories
• Develop retail assets including POSM, gondolas, podiums, GWP concepts and launch kits
• Build visual toolkits and comprehensive brand asset libraries
• Establish clear guidelines that enable consistent execution across markets and channels
• Support PR planning, creator activation and launch communications
• Ensure every brand touchpoint is cohesive, distinctive and ready for market
• Review and refine creative outputs with the Head of Incubation before management presentation

Who We’re Looking For

We are looking for a brand builder, not simply a brand custodian.

You may come from brand development, creative marketing, brand communications, consumer marketing, or a leading creative or branding agency. What matters most is your ability to take an idea and turn it into a brand people can recognize, understand and connect with.

You will ideally bring strong experience across:

• Consumer brand development and visual identity creation
• Creative and branding agency management
• Packaging, retail environments and consumer touchpoints
• Translating strategy into powerful creative direction
• Brand guidelines, toolkits and launch asset development
• PR, communications and creator-led activation
• Complex project and stakeholder management
• Exceptional attention to design, detail and brand consistency
• Experience within beauty, fragrance, FMCG or premium cosmetic brands would be highly advantageous.

Why This Opportunity Is Different

You will not be inheriting an established brand calendar. You will be helping to create what comes next.

For someone who thrives on building brands from the ground up, this is an opportunity to influence the entire journey from initial concept to the moment the consumer experiences the brand for the first time.

If your experience sits at the intersection of brand building, creative development, and communications, we would like to hear from you.