Brand & Communications Lead – Higher Education Impact

American University of Ras Al Khaimah; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institution is seeking a Marketing and Communication Officer to execute marketing activities and communication initiatives that enhance visibility and contribute to student recruitment. The role includes developing marketing campaigns, managing social media, and producing engaging content. Candidates should have at least 5 years of experience, a Bachelor's degree, and strong communication skills. Familiarity with SEO and analytics is preferred. Master’s degree is a plus. Join us to help strengthen the university's brand!

Qualifications

• Minimum 5 years of relevant experience, ideally within a university or education-related environment.
• Knowledge of branding principles and marketing best practices.
• Familiarity with podcast production or audio/video content development.

Responsibilities

• Assist in the development and implementation of marketing campaigns.
• Manage and monitor official university social media accounts.
• Collaborate with departments to gather information for digital platforms.

Skills

Strong written and verbal communication skills

Experience in social media management

Content creation

Digital marketing

Organizational skills

Education

Bachelor’s degree in marketing, Communications, Journalism, Media Studies, or a related field

Master’s degree in a relevant discipline

Tools

SEO tools

Email marketing platforms

Analytics tools

Job description

A leading educational institution is seeking a Marketing and Communication Officer to execute marketing activities and communication initiatives that enhance visibility and contribute to student recruitment. The role includes developing marketing campaigns, managing social media, and producing engaging content. Candidates should have at least 5 years of experience, a Bachelor's degree, and strong communication skills. Familiarity with SEO and analytics is preferred. Master’s degree is a plus. Join us to help strengthen the university's brand!