AVP- Credit Cards Product

First Abu Dhabi Bank; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading financial institution in Abu Dhabi seeks a Cards Product Manager to oversee product strategy, develop new offerings, and collaborate on marketing initiatives. The ideal candidate should possess strong analytical and interpersonal skills, along with experience in product management within the financial sector. This full-time role emphasizes driving customer value and positively impacting product performance.

Responsibilities

• Plan and implement the Card Products management strategy.
• Collaborate on delivering the cards annual plan and KPIs.
• Develop new products and services for customer value.
• Work on projects to retain competitive edge.
• Ensure timely MIS for performance insights.
• Execute marketing campaigns for product growth.
• Liaise with Sales Teams for product pitching.
• Collaborate with other teams for customer experience.
• Identify gaps and opportunities for product improvement.
• Liaise with Vendors and IT for enhancements.

Skills

Excellent analytical skills

Experience with Cards Products financial drivers

Product/Portfolio Management experience

Team player

Strong influencing skills

Self-starter

Resilience

Education

University degree

Job description

• Responsible for planning & implementation of the Card Products management strategy.
• Collaborate with the FAB Cards Team and hold responsibility to deliver on the cards annual plan and KPIs such as net account growth spend targets activation rates attrition & retention risk & operational costs and revenues.
• Responsible for development of new products and services to drive value to the customer.
• Work on projects to retain and improve the competitive edge of FAB cards .
• Ensure relevant and timely MIS is available to measure what matters and provide insights into products and campaigns performance.
• Develop and execute marketing campaigns to drive product growth in collaboration with the Marketing team and in conjunction with the Portfolio and Acquisitions verticals.
• Liaise with Sales Teams to ensure they are up to date with the products features and benefits and provide them with the tools (e.g. comp scans cashback calculators etc.) to help them pitch the right product to relevant target audiences.
• Liaise with other customer facing teams (e.g. Customer Service) to ensure they provide an exceptional experience to cardholders.
• Collaborate with the FAB cards team to identify gaps and opportunities and build business cases for product / features improvements to address customers changing needs and stay ahead of the competition.
• Liaise with Vendors / IT/ Other Depts. for resolving /enhancement of product / service related matters.

Qualifications

• University degree

Skills

• Excellent analytical skills to be able to track products performance market trends and identify weaknesses and opportunities.
• Experience and deep knowledge and understanding of Cards Products financial drivers cost and revenue generators.
• Prior experience in Cards Product/Portfolio Management Product Development and Marketing in general.
• Team player with excellent communication and interpersonal skills.
• Articulate with strong influencing skills.
• Bias for action self-starter with attention to detail and eager to drive results.
• Resilient methodical and capable to manage multiple projects with tight deadlines at the same time.

Remote Work

No

Employment Type

Full-time