Associate Director - Digital Marketing

Asteco; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate consultancy in Abu Dhabi seeks an experienced Associate Director - Digital Marketing. The successful candidate will drive awareness and engagement for Saadiyat Grove by managing and optimizing digital marketing strategies. This role requires expertise in performance marketing, strong leadership skills, and a proven track record in digital campaigns. The ideal candidate will have over 5 years of experience in digital marketing within hospitality or luxury environments. If you're passionate about innovative digital experiences, we'd love to hear from you.

Qualifications

• 5+ years’ experience in digital marketing within destinations or hospitality environments.
• Successful track record in managing digital campaigns and social media.
• Solid understanding of SEO, SEM, and analytics tools.

Responsibilities

• Own the digital marketing strategy for Saadiyat Grove.
• Manage and optimize paid digital campaigns across various platforms.
• Track and analyze performance across all digital channels.

Skills

Digital marketing strategy

Performance marketing

Social media management

Leadership and project management

Data analytics

Job description

Job Purpose

The Associate Director - Digital marketing is responsible for driving awareness, consideration, visitation and engagement for Saadiyat Grove through best-in-class digital channels. The role ensures Saadiyat Grove’s digital ecosystem; social, paid media, content, website and CRM touchpoints is coherent, data-led and brand-appropriate, supporting destination growth across retail, F&B, offices, residential and public realm.

Key Responsibilities

Digital Strategy & Ecosystem

• Own the digital marketing strategy for Saadiyat Grove, aligned to broader destination and commercial objectives.
• Manage and optimize a connected digital ecosystem spanning social, paid media, website, CRM and emerging platforms.
• Ensure all digital touchpoints feel premium, culturally fluent and human, avoiding overly transactional execution.

Website & Digital Experience

• Manage the destination website as part of the wider digital ecosystem, ensuring content is current, intuitive and aligned to campaigns and on-ground activity.
• Work with internal stakeholders and external partners to evolve website content, UX and functionality as the destination develops.
• Ensure the website supports key objectives including information, inspiration, discoverability and visitation planning.
• Optimize for mobile performance, SEO fundamentals and accessibility best practice.

Paid Media & Performance Marketing

• Plan and manage paid digital campaigns across search, social, display and programmatic.
• Drive awareness, consideration and visitation, with clear performance frameworks and ROI tracking.
• Work with media agencies to optimize spend, targeting, formats and creative.

Social Media & Content Distribution

• Oversee Saadiyat Grove’s social media presence, ensuring strong storytelling, consistency and cultural relevance.
• Use social channels as primary engagement and discovery platforms, working closely with Destination Marketing and PR.
• Amplify campaigns, activations and partnerships through intelligent content distribution.

Data, Analytics & Optimization

• Track and analyse performance across all digital channels, including website engagement, social metrics and paid media results.
• Translate data into clear insight and optimization actions.
• Report regularly on performance and recommendations to senior stakeholders.

CRM, Data Capture & Audience Growth

• Support digital data-capture initiatives across campaigns, website and social in line with UAE data regulations.
• Build audience segmentation strategies across residents, visitors, workers and tourists.
• Collaborate with CX and loyalty teams to nurture ongoing engagement.

Experience & Skills

• 5+ years’ experience in digital marketing within destinations, mixed-use, hospitality, luxury or lifestyle environments
• Proven experience in managing digital campaigns, websites, and social media for premium or real estate brands.
• Strong understanding of performance marketing, lead generation, SEO, SEM, and analytics tools.
• Excellent leadership, communication, and project management skills.
• Experience working in a fast-paced, matrixed organization is a plus.