POSITION OBJECTIVE - The position is responsible for increasing business revenues.
Key Responsibilities:
- Develop, implement, and maintain Standard Operating Procedures (SOPs) across stores to drive business and enhance customer satisfaction.
- Oversee recruitment, hiring, training, and decision-making processes to improve store performance.
- Represent the brand by maximizing sales through exceptional customer service and retail experience.
- Provide leadership and support to all employees.
Sales and Profitability:
- Achieve performance metrics such as units per transaction, average transaction value, monthly sales, sales per square foot, sales turnover, shrinkage control, and conversion rate.
- Set store sales targets to maximize sales and profitability.
- Guide Area and Store Managers to optimize productivity through effective resource utilization.
- Manage operational costs effectively and pursue cost reduction through automation.
- Enforce SOPs, policies, procedures, and loss prevention guidelines across all stores, ensuring compliance.
- Ensure visual merchandising guidelines are consistently followed.
- Recruit, train, and evaluate staff on sales techniques, customer service, teamwork, and etiquette.
- Conduct annual employee performance evaluations and promote open communication through coaching and motivation.
Employee Development:
- Identify training needs in collaboration with the Brand General Manager and training department.
- Develop succession plans with the Brand General Manager.
- Set KPIs and KRAs for direct reports and conduct performance appraisals.
- Participate in hiring operational staff, ensuring technical and behavioral proficiency through L&D initiatives.
Communication:
- Conduct regular regional sales and operations meetings.
- Provide feedback to Area and Store Managers regarding performance and company goals.
- Ensure participation in the loyalty program ‘Club Apparel’.
- Hold weekly meetings with GM and senior management to review business performance and identify improvement areas.
Stock Management:
- Monitor inventory levels in consultation with the Brand General Manager and Brand Managers.
- Maintain proactive relationships among key stakeholders to maximize sales.
- Manage slow-moving and outdated stock in collaboration with Brand Managers.
- Implement effective stock security measures.
Store Design and Projects:
- Contribute to store design and layout planning for new stores.
- Develop a 'New Store Schedule' prior to design initiation.
- Support concept architects during design and implementation phases.
- Conduct project update meetings with the Projects team during store setup and merchandising.
Miscellaneous:
- Enhance brand visibility and contribute to marketing and brand awareness initiatives.
- Handle legal responsibilities related to store management, opening, and planning.
Location: United Arab Emirates