Arada | Senior Brand Manager, Dubai

Arada; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Arada is seeking a Senior Brand Manager in Dubai to own a portfolio of brands from strategy to launch. You will work with the Group Head of Brand to define what each brand stands for, develop propositions, and brief channel teams to ensure a unified one-story approach across touchpoints.

You will lead 360 campaigns, coordinate with creative, media, web, and sales teams, and translate messaging into tools for selling while steering CRM and loyalty journeys.

Qualifications

• 8–12 years in brand management and marketing roles.
• Experience with real estate development, hospitality or lifestyle brands in the GCC.
• Track record across brand strategy, launches and integrated 360 campaigns.
• Sharp briefing skills and proven ability to manage creative, media and digital agencies.
• Data-driven with experience in performance/digital marketing, CRM and on-site activation.

Responsibilities

• Translate brand strategy into positioning, messaging and launch plans across brands.
• Apply Masterbrand identity, keep brand books current, define audiences and value propositions.
• Lead go-to-market plans for new products and initiatives from pre-launch to sustain.
• Drive integrated 360 campaigns across digital, social, media, events and on-site activation.
• Brief and align creative, media, web, social and spatial teams with clear KPIs.
• Translate messaging into tools for selling: brochures, broker toolkits and sales content.
• Shape CRM, loyalty and community journeys for residents, guests and members.
• Plan marketing calendar and manage brand budgets, track results with performance team.
• Monitor category trends, competitors and incorporate customer feedback into briefs.
• Track brand health and equity, assess campaign results and conduct post-campaign reviews.
• Evaluate sponsorships and partnerships for brand fit and deliverables.

Skills

Brand strategy

Launch management

Integrated campaigns

Briefing

Digital marketing

CRM & loyalty

On-site activation

Budget management

Real estate hospitality experience

Arabic language

Education

Bachelor’s degree in marketing or business

Job description

About us

At Arada, we create communities that inspire healthier, happier and more meaningful lives. Through innovative developments, exceptional customer experiences and a commitment to sustainability, we are shaping places where people can live, work and thrive.

Joining Arada means becoming part of a collaborative, ambitious and forward-thinking team dedicated to delivering excellence across every aspect of our business.

Role Purpose:

The Senior Brand Manager owns a portfolio of Arada Group brands, from strategy through to launch. Working with the Group Head of Brand, the role defines what each brand stands for and says, turns business objectives into clear propositions and launch plans, and briefs the channel teams so every touchpoint tells one story.

Key Responsibilities:

• Translate Connected Life into clear positioning and reasons to believe and lead brand strategy for new and existing brands, from consumer insight to brand platform.
• Apply the Masterbrand identity and architecture rules to the brands in scope, keep brand books and guidelines current.
• Understand the business objectives and the offer, define audiences and their needs, and build the proposition and messaging hierarchy for every campaign.
• Own the go to market plan for new products or initiatives from pre-launch through to sustain.
• Lead integrated 360 campaigns from brief to launch, so digital, social, media, events, sales centers and on-site activation carry one consistent story.
• Brief creative, performance, media, web, social and spatial teams with clear objectives, messaging and KPIs, and partner with them through delivery.
• Turn the messaging into tools that help teams sell, such as brochures, broker toolkits and sales center content, and brief sales teams on the story.
• Brief CRM, loyalty and community engagement journeys for residents, guests and members, beyond acquisition.
• Plan the marketing calendar and manage the budget for the brands in scope, agree allocation with the performance team and track spend against results.
• Keep track of the category and competitors and bring customer feedback from sales and operators into every brief.
• Track brand health and equity, read campaign results through channel KPIs, and run post campaign reviews so each brief improves on the last.
• Evaluate sponsorships, joint branding and lifestyle partnerships against brand fit criteria, oversee their delivery and measure their brand return.
• Train business unit teams, operators and frontline staff on the brand.
• Work closely with business unit leadership, development, sales and operators, and lead external agencies across brand projects.

Experience and Qualifications:

• 8 to 12 years in brand management and marketing, ideally at a multinational brand owner, a leading agency or a developer.
• Experience in one or more of real estate development, hospitality, health and fitness, or lifestyle brands, ideally in the GCC; exposure to more than one is a strong plus.
• A track record across the full marketing mix: brand strategy, launches and integrated 360 campaigns.
• Hands on experience planning launches, working closely with sales teams and managing marketing budgets.
• Sharp briefing skills and proven experience getting the best out of creative, media and digital agencies and channel teams.
• Working knowledge of performance and digital marketing, social, CRM and on-site activation.
• Comfortable with data: brand health tracking, consumer research, competitor analysis and campaign KPIs.
• Experience with multi brand portfolios, brand architecture, partnerships or international markets is an advantage.
• Bachelor’s degree in marketing, Business or a related field; Arabic is an advantage.

Using GenAI in Your Application Process

To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, you're thinking, and how you approach real situations.

Why join Arada?

At Arada, you'll have the opportunity to contribute to projects that transform communities while working alongside talented professionals in a culture that values innovation, collaboration and continuous growth. We are committed to creating an inclusive workplace where everyone has the opportunity to thrive and make a meaningful impact.

Equal Opportunity Statement

Arada is committed to creating a diverse and inclusive workplace. We welcome applications from all qualified individuals and make employment decisions based on merit, experience and business needs.