Acquisition Marketing Manager

Info Resume Edge; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A digital marketing agency in Dubai is seeking a talented performance marketing specialist to develop user acquisition strategies across various paid channels. The ideal candidate has 3-5 years of experience in performance marketing, strong analytical skills, and a proven track record in digital campaigns. Join a dynamic team that values creativity and data-driven results.

Qualifications

• 3-5 years of experience in performance marketing, growth marketing, or a similar role.
• Proven track record of scaling user/customer acquisition through paid digital channels.
• Experience with campaign management platforms such as Google Ads.

Responsibilities

• Develop and manage user/customer acquisition strategies across paid channels.
• Own the media buying process, budget allocation, and performance analysis.
• Collaborate with design and content teams to create compelling ad creatives.

Skills

Performance marketing

Growth marketing

Analytical skills

Project management

A/B testing

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Google Analytics

Google Ads

Excel

Meta Ads Manager

Job description

Key Responsibilities:

• Develop and manage user/customer acquisition strategies across paid channels (e.g. Google Ads Facebook Ads LinkedIn display affiliates).

• Own the media buying process budget allocation bidding strategy and performance analysis.

• Collaborate with design and content teams to create compelling ad creatives and landing pages.

• Conduct A/B testing to improve conversion rates costperacquisition (CPA) and ROI.

• Monitor analyze and report on campaign performance metrics with a focus on CAC LTV ROAS and funnel optimization.

• Explore and test new growth channels and marketing tools.

• Work with product sales and analytics teams to align acquisition goals with broader business objectives.

• Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.

• Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics Mixpanel etc.).

Requirements:

• Bachelors degree in Marketing Business or a related field.

• 35 years of experience in performance marketing growth marketing or a similar role.

• Proven track record of scaling user/customer acquisition through paid digital channels.

• Strong analytical skills and proficiency with analytics tools (Google Analytics Excel etc.).

• Experience with campaign management platforms (e.g. Google Ads Meta Ads Manager).

• Familiarity with SEO SEM and CRO best practices.

• Excellent project management and communication skills.

• Knowledge of A/B testing tools and methodologies.

Preferred Qualifications:

• Experience in a fastpaced startup or tech company.

• Familiarity with tools like HubSpot Marketo or similar CRM/marketing automation platforms.

• Basic understanding of HTML/CSS and web tracking implementations (e.g. GTM pixels).

• Strong interest in data science growth hacking or behavioral marketing.